The buyer is in front of your auction, and they've read the
description. They must be interested, but how do you push
them over the line to place a bid on your item? Here are
some tips.
Improve your picture: In all that description writing, you
might have missed the vital importance of your item's
picture. A picture with bad lighting or an intrusive
background looks unprofessional and won't inspire anyone
want to buy from you.
Add an About Me page: You'll be surprised how much you can
reassure bidders just by creating an About Me page and
putting a little bit about yourself on your business on
there. It gives your business a personal touch. You can
also have a few special offers there for people look at the
page, and let people subscribe to your mailing list so that
you can email them updates and maybe special offers.
Use SquareTrade: Signing up at SquareTrade and displaying
their logo on your auctions shows that you are committed to
have them resolve any disputes that arise. You always see
this on PowerSellers auctions - it makes you look more
professional and committed to customer service.
Write terms and conditions: Have the details of things like
shipping times and prices, your refund policy, and any
other business practices you might have clearly visible on
all your auctions. This helps build confidence with buyers
and helps prevent confusion.
Use your feedback to your advantage: Copy and paste a
selection of the feedback comments you're most proud of to
each item's description page, instead of making bidders go
and look for it. If you have 100% positive feedback, be
sure to write that on every auction as well.
Add NR to your titles: If you have extra space in a title,
put 'NR' (no reserve) on the end. Bidders prefer auctions
that don't have a reserve price, and doing this lets them
see that yours don't.
Benefits not features: Make sure your description focuses
on the benefits that your item can give to the customer,
not just its features. This is a classic sales technique.
If you have trouble with this, remember: 'cheap' is a
feature, 'save money' is a benefit. A benefit answers
"what's in it for me?" for the buyer.
List more items: If you want more people to respond to your
items, then list more items! You might find you have better
luck listing items at the same time, instead of one-by-one.
There's no need to use a Dutch auction - you can just keep
two or three auctions going at once for an item you have
more than one of in stock.
Accept unusual payment methods: To reach those last few
buyers, accept payment methods that many sellers don't,
like checks. Not everyone likes or uses PayPal.
Buy some upgrades: Upgrades such as bold, highlight, etc.
can help your auction stand out more and improve responses.
In competitive markets, these upgrades may be worth the
price.
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Allen Owen is an enthusiastic home business entrepreneur
and engineer. Have a look at his eBay tips e-zine:
http://www.thedigitalresevoir.com
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