Micro-list building and marketing is creating small lists
of very targeted and very interested prospects for your
products and services. Instead of concentrating your
marketing efforts on building large general lists, you
create hundreds, even thousands of micro-lists directly
related to the product or service you're promoting.
This is not exactly breaking news, savvy online marketers
have been sub-dividing their lists into smaller micro-lists
for years. It is a simple way of getting the right
information to the right people at the right time.
Many of these marketers create an "A" list which may
consist of their most responsive contacts, usually
customers who have bought from them before, or affiliates
who have joined the marketer's affiliate program. They even
divide those lists further, such as a micro-list of your
top 50 affiliates.
Micro-list building is only slightly different in that your
original goal or aim is to build a small targeted list
directly related to a product or service so that you can
send follow-up information. It often means writing a
separate tailor-made AR series of emails for each product
or service you're promoting.
The objective of this follow-up is to establish a friendly
business-like relationship with your potential customers.
Keep the emails objective and give helpful information,
buying tips, reviews... but don't be all positive, if there
are any complaints/negatives against a product or service
give these to your subscribers. Any support issues should
be thoroughly dealt with and discussed.
Why go through all this trouble? Mainly because, like long
tail keyword marketing, using a micro-list will be much
more targeted and much more effective. You are fine-tuning
your marketing to target the right customers for your
product or service; then creating custom information that
will better convince that potential customer to buy from
you.
Granted, since we are talking about affiliate marketing
here, writing an AR series for each product or service you
promote can be a massive chore. And you may have to do
extra filtering on your AR forms or do other surveys to
find the best prospects. However, what I have found is that
once you have these plugged into your AR system (I use
Aweber which gives you unlimited campaigns) you can
virtually forget about them, no pun intended.
By using these micro-lists you can create hundreds of
automatic marketing systems that are selling your products
24/7, day in, day out. Again, this is not exactly breaking
news, many companies who use affiliates to sell their
products already have their own AR follow-ups... I always
first check to see if the company has their own system and
use that one. If it's not effective, even big companies get
it wrong sometimes... I do an AR series of my own and see
if it can perform better. Sometimes, input from a
third-party source is better received, especially if that
person uses and recommends the product.
Micro-list building is one of the most effective online
marketing tools you can use. Quite frankly, I have found
building a large opt-in list is not the real key to
creating online income but instead creating small micro
lists for each of your promoted products to be much more
effective. You can have hundreds, even thousands of these
different micro-lists.
Studies have shown, interested customers may not buy on the
first visit, that it may take up to six or seven reminders.
So keeping in contact with an interested customer, one who
is looking and in the right mindset to buy, will definitely
increase your sales.
Here, rather then the hard-sell, the emphasis should be on
collecting contacts in order to give them helpful
informative content on the product they're interested in
buying. Supplying quality content should be your main goal,
let the selling take care of itself. If you get the first
part right, the sale will come naturally.
Micro-list building and marketing gives you the perfect
opportunity to reach your potential customers time and time
again. It extends your sales pitch and truly gives you an
opportunity to gently persuade the customer to buy. The
real money is in the Micro-List!
----------------------------------------------------
Get a Step-by-Step Guide that will show you How to Start,
Build & Manage your OWN HUGE Opt-In List!
Click Here: http://www.bizwaremagic.com/opt-in.htm
Or Our List Building Toolkit:
http://www.bizwaremagic.com/List_Building_Course.htm
The author is a full-time online marketer and has used list
building to produce a very comfortable online income. 2008
Titus Hoskins.This article may be freely distributed if
this resource box stays attached.
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