Follow That Bus

Follow That Bus
Large Scale Lead Generation Is As Easy As Following The
Right Bus In Traffic.

I can picture it now, just like a scene from a movie. I'm
in New York City, I jump into a taxi and shout, 'follow
that bus". The taxi screeches off as I as tell the driver
how much I'll pay him to stay behind that bus. As author
Jim Collins wrote in his book Good to Great, the bus
represents a company who could have the right or wrong
people on the bus.

As we know, the direction of the bus is less important than
having the right people on the bus. Great companies can
always change direction with the right people on the bus.
When it comes to internet marketing and lead generation, if
you follow the right buses, your campaigns will be heading
in the right direction.

How do you find the right buses? Well, when it comes to
internet traffic, it's easy. If you do great research, you
will find the right buses. My point is that there are so
many great companies on the net with massive traffic; you
don't need to work too hard to find them. Do you Yahoo?
Follow that bus. Now I'm not here to tell you whether or
not Yahoo is a great bus in the same sense Jim Collins
would relate.

I can tell you Yahoo has massive traffic, if you want to
deliver your message in front of massive traffic, step up.
Now, if you can't bank roll a Yahoo insertion order just
yet, try a smaller ad network or publisher.

Which is better, a massive email list or massive traffic?
Or Both? Well, yes, I say from experience, it is good to
have both. However, what if you have neither? Sure, budding
Internet marketers can reach Maven's status by leveraging
effective web 2.0 strategies with social media. It's also
no doubt; the right joint venture strategies could make
your site buzz with traffic, if your offers get out to the
right lists. Although, JV list deals where you mail mine
and I'll mail yours tend to be the most sought after deals,
these leave out any would be Mavens who have no list.
Performance based list mailing on a JV basis can be a very
low risk venture for more traffic.

The issue to consider is; are you willing to build your
list with massive cross over to every JV partner offer you
mail to your list? In part, their list becomes your list
and likewise. The beauty of joint venturing your way to
Maven status is, your marketing successes can become
totally push button simple. Although, keep in mind, when
there is massive cross over on a marketer's list, who only
promotes through JV deals, the marketer has a bigger issue
on their hands. Your marketing campaigns will always need
to factor in the overhead cost of affiliates.

Now, I'm all for affiliate marketing, in fact, I love it.
Just for a moment though, consider this, how would your
numbers look if you didn't shave 50% off the top of your
gross? Could you launch a product by putting your message
in front of a massive amount of targeted traffic? Sure you
could, most definitely if you took the correct steps in
research, planning, testing, and optimization. My
suggestion is purely to provoke a different kind of thought
track. You don't need a massive budget or a massive list to
have huge success. You can work your way of to having both
by buying targeted traffic. The upside potential of scaling
a campaign through buying targeted traffic is totally
approachable by everyday internet marketers. Find the bus
and follow it.

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By Gil Ortega http://www.LeadSchool.com