Wednesday, March 12, 2008

Should You Do Refer A Friend Marketing

Should You Do Refer A Friend Marketing
I want to talk about what I call refer a friend program. I
suppose if you do it wrong you could call it lose all of
your friends program too!

Over in the Warrior Forum there was a post about dangerous
advice being given. It had over 1000 people read it in the
first 24 hours. Here was the advice:

"Find everybody you can with an email address that you know
and send them an email selling them a product."

Would you really do that?

This seems like old school mlm marketing to me. In the old
days of multi level marketing the theory was work your warm
market. Make a list of everyone you know and start
contacting them about your new business.

This was probably o.k. the first time, but how about after
you have joined and quit several mlm programs. All you do
is upset people and they do not want to talk to you anymore.

Today the internet can take this refer a friend concept to
a whole new level. Have you ever joined a program and been
given the chance to immediately email 5 of your friends?
This is pretty slick when you look at it.

The email is already written and your name is already at
the bottom of it with your affiliate link. All you do is
supply the names and email addresses of 5 people and hit
"submit" and you have just invited 5 people to join with
you.

I personally would never email everyone I know and offer
them my product. For one thing I do not know that many
people in comparison to the amount of traffic my website
gets.

Now what I will do is give a business card with my website
on it in the natural flow of a conversation with someone.
This can be a friend or anyone. When they ask me what I do
I just give them my card and tell them to check it out
sometime.

You can get 250 free business cards at VistaPrint.com. That
seems like a good investment to me and a better way to do a
little offline marketing.

Then if you want to do a refer a friend program of your own
online just add your website address to your signature and
send it with every email you do. This is a very passive way
to let people check you out if they want. You will keep
your friends this way!


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