When conducting online video marketing it's important to
learn some basic principles that will help you to achieve
success with them.
Here is a list of the most common mistakes people commit
when creating their own videos
1. Making them too long - People today have a very short
attention span and we should not expect them to spend 30
minutes viewing our video. In fact, while many of the most
successful videos are 2 - 5 minutes long it's recommended
that you try to create very short videos which are less
than 50 seconds long.
Interestingly, several very successful videos on YouTube
have been around 30 seconds long. This highlights the very
short attention span people have. Therefore, if your video
is short and effective, it's more likely to be viewed than
a very long video.
2. No clear introduction - Your video should have a clear
introduction telling people what the rest of the video will
be about. Try to make the first 10 seconds of the video
compelling and interesting, otherwise viewers won't watch
the whole video.
3. Trying to sell too much - Most people go to the Internet
to search for information, and therefore your videos should
give valuable information to your target market. Avoid
thinking about online videos as another way of advertising.
Spend time doing your research and discovering the biggest
problem your market has - then provide them with
information concerning that problem.
Use the video as a way of getting peoples' attention and
send your viewers to a website where they can learn more
about you and your services.
4. Creating videos that are too serious - Many of the most
successful YouTube videos are humorous. Whichever type of
video you're creating, make it your intention to integrate
humour into it. If your videos are too serious, most people
will find them boring to watch.
5. Expecting immediate results - Try to be patient and
think long-term when creating your online videos and
posting them to YouTube and other similar online video
marketing websites. The good news is that YouTube will host
your video for free, so the only thing you will need to do
is to create new videos and post them.
With some of your videos, results may not be as quick as
with paid advertising like Google Adwords. However, when
you're consistent and focus on creating more videos,
eventually you will achieve success. Hopefully, these steps
will help you with your online video marketing efforts. The
online video industry is one of the fastest growing
industries on the Internet, and learning how to create good
videos will pay great dividends in the long run.
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Web 2.0 Marketing Expert Lasse Rouhiainen helps business
owners to get more traffic and exposure using online video
marketing secrets. For more information go to
http://www.powerfulvideomarketing.com
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