It comes as no surprise that when a good thing is made
available to the masses, there is always going to be some
people who want to game the system. Instead of playing by
the rules, they use illegal methods in an attempt to jump
to the head of the line. SEO Marketing is no different
Since the majority of website traffic comes from places
like The Google and Yahoo, it was only a matter of time
before the people who dwell in moral twilight figured out
some techniques to cheat their way to a better ranking for
their website The problem is these people lose track of
the real objective. Wendy Boswell at About.com writes,
"Black hat SEO basically is a short-sighted solution to a
long-term problem."
Yes blackhatters get a quick boost in site ranking and more
than likely make a fast buck (their goal anyway) but over
the long term they run the risk of being banned by the very
search engines that could really grow their business into a
traffic generating, money making dynamo that last for years.
Want to play Russian roulette with the search engines? Try
these techniques:
1. Link Farming
You have probably seen those sites with a directory page
that contains hundreds of links. The problem is they bear
no relation to what the actual website is all about.
Putting up links about mortgage loans, acne, the history of
wastebaskets etc when your site is about the quality of
fishing in Great Falls Montana would be an example of link
farming. There was a time when the search engines were okay
with this but as is usually the case, people went overboard
with it.
Make sure the links on your directory page relate directly
or indirectly to the content on your website. In fact save
yourself the time and effort by focusing on getting one way
links to your site. A couple of quality one way links are
worth way more than thousands of links unrelated to your
niche.
2. The Sybil Attack
One of the most famous TV movies of all time is Sybil: The
Girl with 16 Different Personalities starring Sally Field.
This is the blackhat foundation for setting up mirror sites.
By creating multiple web sites with the exact same content
but different domain addresses, blackhatters are able to
trick the search engines into ranking their main website
higher. Sybil attacks can also turn quite nasty and take
control of large scale computer networks including peer to
peer systems which are quite vulnerable.
3. Cloaking
Cloaking software was an underground rage a few years back.
The concept is to present two types of content: One for the
actual visitors to your website, the other was for the
search engine spiders that crawl your web pages looking for
updating content that has been keyword optimized. This was
an elaborate way of getting the search engines to show a
page they normally would not.
All of this may sound ridiculous and totally unnecessary.
Yes on both counts. The easiest way to stay on the good
side of the search engines is to give them exactly what
they want; namely a website with good content (preferably
unique) that grows at a more natural pace.
This maybe a slow way to success for some people but it's
safe and it works. You are building a business which
hopefully will be successful for a very long time. Do not
let anyone talk you into putting it at risk by using
blackhat techniques.
----------------------------------------------------
Daryl Campbell - The Internet Marketing Guide. Over 85% of
your website traffic will come from the search engines. For
that reason alone, you do not want to take any chances that
will put your site at risk. To find out more go to
http://winthemarket.com/category/seo-optimization/
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