The terms "keyword phrase" and "keywords" are used whenever
there is a discussion about marketing on the internet.
These phrases are usually mentioned in terms of search
engines. A keyword or keyword phrase is what a user enters
into a search engine to find information about a specific
subject.
To help maximize your presence on the internet, you need to
develop a list of 15-25 keywords describing your type of
business, specialty, or niche. These are the words you
think someone looking for your services may use in a search
engine to find you. You will use these keywords when:
*Your webmaster sets up your web pages.
*Your copywriter is developing web site text and
*When you write articles, online news releases or other web
copy.
Spend some time thinking about the words that someone
searching for information may use to find you.
1.Brainstorm alternative terms to describe your business.
For example, in addition to personal trainer, searchers
might look for wellness coach, fitness expert, exercise
instructor.
2.Ask friends and clients what terms they would use to look
for your type of business on the internet.
3.Review association web sites and see what words they use
to describe the business. The home page of the American
Council on Exercise uses several words that are
alternatives to personal trainer.
4.Use www.usa.gov as a resource. They have tons of
information about many different subjects that may trigger
your creativity. For example, the section on health and
fitness leads to information about what the government is
doing about health and fitness.
5.Use a keyword search tool to provide alternative words.
www.wordtracker.com has a free trial of their tool. Google
also has a keyword tool that is useful:
https://adwords.google.com/select/KeywordToolExternal
Once you have words and phrases to work with, visit a
search engine and enter words from your list. See how many
pages come up in response to that term. In Google,
"personal trainer" has 11,000,000 pages. The term
"personal trainer bay area" produces 232,000 pages. That
means as a personal trainer it's probably a good idea to
use the local area as part of your keyword phrase.
This is a very basic first step in Search Engine
Optimization, SEO for short. The second step is to have an
understanding of how many searchers are actually using that
term in the search engines.
SEO has become an entire industry because so many companies
want to get to the top of the search engines.
It's important for you as a business owner to have at least
a basic understanding of what these terms mean and how they
work as part of your online marketing strategy.
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Nancy D Waring, Internet Communication Strategist and owner
of OnPoint Communication Solutions, assists coaches and
other service professionals who are not internet experts
more effectively manage their online marketing so they can
spend more time on their business. For more information
about solutions to expand your business using the web, pick
up her special report at
http://www.onpointcommunicationsolutions.com
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