When is someone considered an expert at internet marketing?
What criteria must they meet to have this title bestowed
upon them? Have they published a certain number of
articles on the topic? Have they generated a certain
number of email subscribers to their website? Do they
obtain a certain number of hits to their website each
month? Have they generated a sizeable amount of sales over
the internet? Maybe it's none of these things. Maybe it's
a combination of these things. I really don't know. What
I do know is that the people that I consider to be
"experts" in this arena are the ones that are most
recognizable. What does that mean?
It means that there are certain names in this industry that
keep popping up every time I search internet or home-based
businesses; names of people that are always in front of you
when you are on the web, touting their expertise in a
particular area. Or these names keep showing up in your
junk email box, repeatedly, several times a week (until you
unsubscribe from their list). The more you see their names
the more you start to associate them with the area of
interest you are researching.
There are certain names that I always think of when Ezine
articles are mentioned. Why? Because the people behind
these names have written hundreds, if not thousands of
articles that have been published by Ezine publications.
The more articles they have published, the more times their
names are viewed online, the more they are associated with
some level of knowledge in the area they are writing about.
As readers of these articles we begin to associate a level
of expertise to the author the more times we see their
names.
This is not by accident! These Ezine authors are using a
method of branding themselves as experts in a field to get
us, the consumers, to go view their websites or to seek
them out elsewhere online because we have come to believe
that they are an authority on a certain topic. After all,
the more a person writes about something, the more
knowledge they must have in that area and therefore must be
an "expert." These savvy marketers have found a way to
suggest to us that they have expertise - an expertise that
will hopefully convince us to fulfill their ultimate goal -
an internet sale!
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Peter Harris is not an internet marketing guru or a
millionaire. He is just an average guy committed to
improving his financial future through hard work,
dedication, commitment and the internet.
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