I know a lot of you HATE to act like salespeople or HATE to
push your product or service, but if you don't do it and
you don't have a sales team - WHO WILL DO IT??
That's why I recommend you learn the most effective ways to
write a sales letter or email. This way at least you'll
have effective copy working for you.
So, what is a sales letter? What do I mean? Its that
long, scrolling page that you see on many websites these
days that you sometimes don't even know what they're
selling until you get to the bottom and you especially
don't know how much it is until you reach the bottom but
you'll soon find out that you've been 'hooked' when you're
halfway down the page and 5 minutes have gone by.
Not a lot of people you see really do this well. After
all, don't many small business owners complain that they're
marketing isn't working well if at all?
This is mostly due to the copy or content in such a
marketing piece. I don't care if we're talking about an
ad, postcard, flyer, door-hanger, webpage, email, printed
newsletter or brochure. The content is what makes or
breaks it; it's what sells or doesn't sell.
Of course you have to place your ad or promotion in the
right place, targeting the right people but using the
'right message' is critical.
I coach small business owners and entrepreneurs on a daily
basis about these strategies when I work with them on
creating their marketing materials, websites or email
newsletters. Coming up with creative, fresh marketing
ideas and solutions to bring entrepreneurs more business
without breaking the bank is what I specialize in!
This is a great checklist for you to use when you're
creating your own sales copy or promotional materials no
matter what the industry, product or service.
1. It's important to do your market research and know your
target market.
2. Draw them in with a killer BIG AND BOLD headline.
3. Use engaging subheadings, phrases and statistics.
4. Be reader-centered, not writer-centered.
5. Be conversational.
6. Ask for the order!
7. Offer bonuses & a guarantee.
8. Include a P.S.
9. Have your copy proofread!
Now, if you still feel like you can't get it down or write
it in a way your readers will respond easily, then you can
delegate this.
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© Copyright 2008 K.Sawa Marketing
Katrina Sawa is an Award-Winning Relationship Marketing
Coach who's helped hundreds of small business owners take
dramatic steps in their businesses to get them to the next
level in business, revenues and life. She offers one-on-one
coaching, group coaching and do-it-yourself marketing
planning products. Go online now to get started with her
Free Report and Free Audio at
http://www.jumpstartyourmarketing.com !
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