Sometimes your customers tell you exactly what they are
looking for in a product, and even point out features, or
hidden benefits, of your existing products.
If you listen closely, they even show you whole new ways of
marketing your products.
The perfect example, offering a powerful marketing lesson,
in our new Viral Document Toolkit, a PDF brander and
rebrander.
Viral Document Toolkit was designed to allow a user to
create, or import and edit, a text document, or any
document created in the Microsoft Office Suite, Open Office
Suite, or related programs. It can also easily handle any
RTF file.
After the file is edited in the Viral Document Toolkit
"Builder" specifying which parts are to be rebrandable, it
is saved in a special file format (a .vdt format). That
.vdt file, along with the Viral Document Toolkit "Brander"
is passed along to customers, joint venture partners,
affiliate, etc.
Those that you pass rebrandable files to, open the Viral
Document Toolkit Brander, browse to where a rebrandable
file is, and then open any file with the .vdt extension.
Once the file is open, the program instantly recognized all
of the rebrandable portions of the document, and displays
them in a table where you can change any of them that you
choose to.
The Viral Document Toolkit software allows you to make
plain text, hyperlinks, and embedded hyperlinks
rebrandable. It even allows you to designate HUGE blocks of
text as rebrandable (replaceable). You can also rebrand
hyperlinks embedded behind images.
One of our potential customer was watching a video of the
Viral Document Toolkit which was posted on our site at:
http://ViralDocument/Toolkits.com and noticed that the
software allowed you to do something ELSE that he wanted to
do.
As he watched the demo video, and looked closely at the
types of files that could be opened within the Viral
Document Builder, he noticed that the dropdown list showed
no only Word, WordPerfect, RTF, etc., it also showed
several PDF options.
This customer instantly purchased the software because he
had a number of old PDF files that he wanted to update.
These files had links that no longer worked, and even
sections of text that were no longer accurate. He saw this
as the perfect tool to fix those problems.
When the customer purchased and began using Viral Document
Toolkit, he noticed that his version did NOT offer the
option for opening existing PDF documents.
He became VERY upset and quickly let us know that, accusing
us of "tricking customers."
We explained to him that the Viral Document Toolkit was
never intended to allow you to modify existing PDF's and
that it couldn't do that. That capability never crossed our
minds as we developed the software.
The customer insisted that he had seen the software show
PDF's as an option in the dropdown menu in the demo video.
Upon going back and reviewing my own video, I discovered
that he was correct. Viral Document Toolkit would indeed
allow me to browse to and open any PDF document that wasn't
password protected or encrypted. If it was password
protected, it would open it if I had the password.
Further digging revealed what had actually happened. Viral
Document Toolkit uses the converters, and other "pieces"
internal to software already on your machine to identify
what types of documents are on your machine that it can
manipulate. It can "see" practically anything that's a
part of the Microsoft Office Suite, for example.
The program was also "seeing" PDF converters that I had
downloaded and installed on my laptop when I was working on
other projects. On several occasions, I had documents ONLY
available in PDF that I needed in Word format so that I
could update them. These were generally documents that I
had created or purchased the rights to change them, but
that I couldn't locate the source files for.
With the converts already installed on my machine, Viral
Document Toolkit did indeed have the ability to use the
pre-installed drivers/converters to change ANY PDF file
that I have except those that were encrypted or password
protected (where I didn't have the password).
This customer has pointed out to us a "hidden benefit" of
using our software that we had not even sought to create.
That customer had pointed out to us a whole new segment of
the marketplace to us.
That customer had shown us that we did indeed have a piece
of software that would allow you to rebrand almost any link
in any PDF document.
It goes without saying that you should not violate
copyrights or licenses when changing PDF's. However, an
observant customer taught us "How To Brand Practically Any
Link In Any PDF" :-)
----------------------------------------------------
Willie Crawford in an internet marketing with over 11 years
of experience in generating massive website traffic,
subscribers and sales using viral marketing techniques.
Viral Document Toolkit is the latest tool he shares with
his visitors at:
No comments:
Post a Comment