For business owners, lifestyle entrepreneurs, and otherwise
savvy professionals, creating content to help get their
message, mission, and vision OUT THERE can be daunting
sometimes - especially if you don't fancy yourself a
"writer" or some other media-producing maestro.
And sometimes, we make things more complicated than they
have to be. Heck, as "The Content Lovers," we can obsess
over this stuff like there's no tomorrow. It gets in the
way of taking action, and moving forward with our business
and vision.
With that in mind, we offer you these seven really good
bits 'o advice for easily creating powerful and consistent
content, regardless of whether you deliver it with text,
audio, photos, or video. (Knowing, of course, we personally
use this advice ourselves.)
1. Mine what you already have.
It's excavation, not creation. Take content you've already
developed - like the answers you've given to clients in
emails, phone calls, and in person - and use those to
develop content. If one person's asking, others may be,
too. Then, you not only look like an expert, but you never
have to answer the question again!
2. Give 'em bite-size chunks.
We all do it - overwhelm people with the knowledge we can
share about our business or field. But at a certain point,
people's attention just turns off. Don't try to shove 50
tons of diamonds into a 5-pound sack. Offer seekers of your
content bite-sized chunks of knowledge, and the option to
go deeper.
3. Leverage other people's content to support your own
ideas.
Ever hear marketers throw out headlines like, "What Steve
Martin can teach you about your own marketing and
branding"? They use the content generated around well-known
events, ideas, people, and pop culture references as
analogies to buttress their own messages. And you can do
the same.
4. Use other people's content outright.
With appropriate permission, of course, and preferably with
an opinion to share. As the person who's screening the
entire realm of knowledge in your field, picking and
choosing a select few to share with your audience makes you
look like the expert who holds forth on the usefulness (or
lack thereof) of the information out there. Be the filter.
Be the trusted resource.
5. It's about content over time.
Relationships don't happen overnight, in love or in
business. By making a list for yourself of the ideas,
magnets, and solutions of your business, you can
authentically share new and helpful information over the
long haul.
6. Good enough is good enough.
In economics, there's this thing called the Law of
Diminishing Returns. In layman's terms, it says that at a
certain point, the effort you put into improving something
will cost you more than what you get out of that effort.
It's the same with producing content. You can spend weeks,
months, and years jiggering and editing and trying to get
everything "just right." Or, you can send your content out
on a catapult, where it can reach your Ideal Audience, so
you can get to work on your next endeavor.
7. Be conscious (and conscientious!) about what you put out
into the world.
People have a way of finding content months and years down
the line. This can be a very good thing...or a very, very
bad one. If you're less than impeccable with your word,
it'll come back to bite you in the proverbial posterior. As
Bogie said in Casablanca, "Maybe not today, maybe not
tomorrow, but soon, and for the rest of your life." This is
the Law of Attraction in action - what you focus on and put
"out there" to the universe is what comes back to you. Act
with honesty and integrity, and everything'll be a-okay.
Good luck, fellow content creator! No matter how you choose
to get your content out there - newsletters, webinars,
comic strips, whatever - these seven tips will help guide
you through the process of making those all-important
connections with your Ideal Audience.
Remember, people aren't sitting around trying to figure out
ways to give you money. But they DO want to: learn, be
entertained, find specific information, get more time,
freedom, money, and pleasure, and especially AVOID PAIN AND
MISERY. Help them do any or all of the above with your
content, and they'll reward you for it.
----------------------------------------------------
Lani & Allen Voivod, aka 'The Content Lovers,' help
lifestyle entrepreneurs and million-dollar businesses 'A-Ha
Themselves!' in fun and profitable ways. For immediate
access to insider knowledge on more than 12 of the easiest,
most effective, and most affordable ways to market your
products and services for long-term success and
profitability, check out "The 'A-Ha Yourself!' Action
Guide" at http://www.epiphaniesinc.com/actionguide.php .
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