How to Increase Your Sales BEFORE You Launch Your Product or Service

How to Increase Your Sales BEFORE You Launch Your Product or Service
If you're following the marketing & product funnel business
model that I teach, you're likely getting good sales from
every offer you're making to your market. If you'd like to
increase those sales numbers, however, there are several
strategies you can implement to do so, starting with before
you even put your product, program, or service out there.

So, if you want to increase your sales BEFORE you launch
your product or service, the following are some of the most
effective ways to do just that:

1. Use Social Proof What is "social proof"? Simply put, we
are all conditioned to watch what others are doing and
follow along (think teenagers). Using social proof in your
marketing helps you to influence your customers to purchase
your products/services, get new prospects to sign-up for
your list, and get people talking about you and your
offering - and that's just the start.

So, how do you use this psychological trigger in your
marketing? One way is to use results-based testimonials.
Ask your current customers or clients to give you
results-based testimonials. They literally say, "I used
this product and these are the results I got." Having
celebrities give these to you is great, but make sure you
have testimonials from REAL people (see #2). Those are the
ones that are really going to cement the idea in your
potential buyer's mind that they can do it, too.

2. Answer your prospects #1 objection To take "social
proof" to a deeper lever, anyone who is buying anything
almost always has this #1 objection: "Sure, you can do it,
but can I do it?"

In addition to using yourself as an example (if
appropriate) as evidence that what you are offering does
what you say it will, it's also important to make sure you
get "social proof" from people in your client/customer's
peer group. Then your potential buyer sees people like
themself and understands that "Hey, it worked for them, it
can work for me, too."

3. Use a time limit Creating a sense of urgency around your
product or service will make it that much more enticing to
potential buyers. For example, when you first release a
product, offer it at a discount for one week only. This
creates a sense of urgency for your potential customers.

4. Use a limited quantity If you are selling a physical
product and you are only having 100 produced, then use that
information to create the same sense of urgency you would
with a time limit. Use a countdown on your website to
further create the feeling that if your potential buyers
don't buy now, they may miss out.

5. Use a time or quantity limit on bonuses Additionally,
you could offer bonuses for a certain length of time (first
week only) or for a certain number of products sold. For
example, the first 30 buyers would get an additional
special report (valued at $XX).

The last three strategies also help your buyers feel like
they are part of your "club" when they join by purchasing
your product or service.

Obviously, you can use these tactics unscrupulously, and
I'm sure you've seen it or experienced it yourself. But if
you want your business to truly be successful, in all the
ways that are important and meaningful to you, then you
must only use these strategies with integrity and honesty.

If you really are only going to print 100 copies of a
physical product, then only print 100 copies. That doesn't
mean that you can't do another print run. It just means
that you tell your market that you're only going to print
100 now, and if you do decide to do another run, then they
will have to wait another two or three weeks before they
can get their copy.

If you really are going to raise your price after a certain
date, or after a certain number of items are sold, then you
must follow through. You can give your current base a
chance to buy at the "original" price before you raise it,
but you still must raise your price if you say you will.

Your integrity using these strategies will create more
sales for you than ever before. But use them to manipulate
your prospects and it will come back to haunt
you...guaranteed.

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Alicia M Forest, MBA, Multiple Streams Queen & CoachT,
founder of ClientAbundance.com and creator of 21 Easy &
Essential Steps to Online Success SystemT, teaches
professionals how to attract more clients, create
profit-making products and services, make more sales, and
ultimately live the life they desire and deserve. For FREE
tips on how to create abundance in your business, visit
http://www.ClientAbundance.com .