Fed up with wasting money on ads that don't work? Here are
some killer ways to turn things around and get writing ads
that pull in the clicks, visitors and sales in droves.
1. Reverse Psychology
This is where you encourage people to do the opposite of
what you really do want them to. For instance, if you want
them to sign up for your marketing newsletter say something
like "If you've got all the sales, visitors and profits you
need, don't sign up for our SuccessNewsletter". Just
remember that people don't want to be told what to do, or
what not to do, so out of sheer cussedness, and a helping
of curiosity they will click.
2. Use exciting and appealing words
People respond best to words that appeal to their emotions
and to their desire for money, so use words that aim at
these two aspects of the human psyche. Use words such as
You, Ultimate, Free, Master, Power, Discovery, Easy,
Guaranteed, Love, Money, New, Scientific, Profits, Proven,
Results, Incredible, Discover, Breakthrough, Secret,
Private, Cash, Shocked, Shocking, Revealed, Uncovered,
Hidden, Exciting, Sizzling, Hot and so on. Be careful not
to overdo it as less is more when it comes to emotive words.
3. Offer a discount
The Internet started out as the place to get things free.
Usually this meant information in the early days, so
capitalise on this basic human instinct of wanting
'something for nothing' and offer your visitors a discount
if they buy NOW! Alternatively off a free bonus. Make it
compatible with the product you're selling so that they
both form a useful combo.
4. Include testimonials
If you have people write or email you thanking you for your
product, get back to them and ask if you can quote them in
your advertising. Mostly they will be happy for you to do
so. This lets prospective buyers know that a real person
has got a real benefit from your product or eBook etc.
Don't be afraid to ask for a testimonial. Send buyers a
follow-up email to see if they have benefited from your
product and ask them to tell you why (if they have).
Testimonials are one of the most persuasive tactics there
are.
5. Use a guarantee
Always use a strong guarantee in your ad. One guarantee you
often see on downloadable products is 'Try this eBook for 8
Weeks' because this is now the length of time ClickBank
will offer an automatic money back facility. Other payment
providers may differ. Include the guarantee in your
headline: 'Our eBook Will Save You Money - Guaranteed!'
6. Tell your customers what to do
People will often act on an instruction such as 'Click Here
Now'. It may be stating the obvious but this is again the
psychology of the prospect. They often need just that
little nudge to make them take action.
7. State the major benefit of your product or website
Make sure you tell people what the major benefit of your
product is. Even in a classified ad you must answer the
question 'What's in it for me?' With some products this is
not difficult. For instance if you product is a cure for
acne, make you can say something like 'Our product can cure
your acne in 21 days'. If you are selling something less
obvious you could say 'Our Nirvana CDs will soothe and
relax you after a hard day'. Make it clear what benefit
your product or website has to offer.
Now take a good look at your current ads and apply one or
more of the tactics given above and you will begin to see
some real results. When you do, why not email me and let me
know? I like to get testimonials too!
----------------------------------------------------
Mervyn Love writes articles on various aspects of Internet
Marketing, and his website -
http://www.fortresspublishing.com - has a wealth of
resources and information on all aspects of starting and
running an online business. Sign up for his newsletter
here: http://www.fortresspublishing.com/MPNsplash.html
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