Is having your name and photograph on your website an
important thing to do? I saw this question today in a
discussion forum. In my mind I say that branding yourself
is important in certain niches.
That would include anything that encourages your prospects
and customers to interact with you.
I have been doing phone consultations for the PIPS Power
Group now for the past few weeks. One thing I have noticed
is that the websites that come with the Plugin Profit Site
never match the blog that the owner sets up. The other
thing is none of them have a header and none have a picture
of the owner of the site.
Branding yourself is part of a bigger picture that includes
branding your website. This should include being consistent
with everything you do on every page of your website and
blog.
Here is an example of what I'm talking about. If you go
into a McDonald's in London you are going to see the exact
same menu and golden arches that you see in the United
States, Mexico, and anywhere that McDonald's has a
restaurant.
This is what you should strive to do with your website and
blog. It should have the same feel an appearance. Your
header should be the same on every page. The background
color should be the same on every page as well.
You should have a sign-up form to your newsletter or
however you are capturing names and e-mail addresses for
follow. This is a good place to include your picture for
branding yourself.
People ask me all the time, if traffic exchanges really
work. There is no doubt that they do work if you strive to
brand yourself and your business.
This is really branding marketing first and foremost.
People get used to seeing your header and your picture. You
should be promoting a landing page where you are trying to
capture names and e-mail addresses for future follow.
If you are in a traffic exchange for any period of time you
will start to see the same pages come up over and over. The
really effective ones are ones that have a capture form and
a picture of the website owner.
In conclusion, there is no doubt that branding yourself is
important if you are in the home business or Internet
marketing niche. Because there is so much competition you
have to make yourself stand out somehow.
The best way to do that is offer unique information, and
then brand yourself as a person who is willing to help your
prospect and be successful. Having your picture and name
helps you do that because people feel like they know you
and will be more willing to contact you.
----------------------------------------------------
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