Online communities are powerful tools to help you establish
that million-dollar business!
Of course, certain products and services are more fit for
building an online community than others. If you are
selling a very straightforward, no-brainer product like
printing paper you will have a hard time creating a dynamic
community.
However, if your product is something that addresses
unknowns and fears, concerns a rapidly changing area (e.g.
search engine optimization) or involves a topic that people
are passionate about, an online community could do a lot
for your bottom line.
Let us explain the 5 major benefits.
1. Real Discussions
Online communities offer your prospective customers the
ability to discuss their fears and inhibitions related to
buying your product with real people that have had similar
fears. Your current customers can reassure your prospects
and in that way urge them to buy your product. An active
discussion constitutes great word-of-mouth buzz which is a
powerful viral marketing tool to spread the reach of your
site. Online communities provide additional avenues for
your name to reach customers who may not normally have
known about the site.
2. Enhance Your Website
An online community will make your site feel alive and
dynamic. If your product is currently discussed by a lot of
people, you must be a 'hot topic' right now. Wouldn't you
want to be able to join the discussion?
3. Create Relationships
Online communities are also great tools to create an
ongoing relationship with your customers without having to
do any work. By having your customer discuss with each
other, they will be reminded of your website and products
and will know where to go when they're ready for more!
4. Cut Down Cost of Customer Support
It can save you a lot of time in your customer service.
Let customers answer one another's questions. Instead of
typing endless emails, you will only have to moderate.
5. Gather Testimonials
Online communities are an easy way to gather glowing
testimonials from your customers.
If you find an enthusiastic posting, you can contact the
customer and ask permission to use the text on your site or
in your promotions. But these are only the benefits on your
side of the fence.
Think about all the benefits for your customers! Because a
community is anonymous, customers can openly share their
concerns and thoughts without having to worry about
judgement being passed.
A community satisfies the internal need to be listened to
and share experiences with others. It creates a place where
they can connect to like-minded people and feel connected.
Because an online community creates this win-win
opportunity it is a very effective tool to use.
Summary
Online communities are powerful tools to boost sales and
free up your time from customer support. Because an online
community creates a place to discuss your product as well
as post and answer questions, both you and your customers
can benefit greatly.
Use the great viral marketing that an online community can
create to your advantage, and to that of your subscribers!
----------------------------------------------------
Bjorn Brands is a successfull enterprenuer who transitioned
from having his own building company to a great online
business. Check out his site and see for yourself how his
FREE course can help you do the same at
http://www.moneyacces.com
No comments:
Post a Comment