Are you familiar with how an auto responder works? An
autoresponder is an instantaneous way to reply to an
e-mail. They work exceptionally well when used in
conjunction with a splash page or a landing page to do
email marketing.
What is a lead capture page? It is a page that is used as a
gateway to your website so you can create a list of serious
prospects that you can market your business to. It is a way
to arouse curiosity.
On your lead capture page you will have only a little bit
of information about your business, products or services,
just enough information to entice people to want to learn
more.
If the person who is looking at your page wants more
information they will fill out a form on the lead capture
page with their name and email address. Then they will be
given access to your website.
Once you have gotten the person's contact information you
will start building an online relationship with your
prospective client. You want to make sure that you have a
system in place that will allow you to keep in contact with
your prospect.
The best way to do this is to set up an autoresponder with
a series of emails that will be delivered over time. This
will help you to establish rapport, build trust, create
name recognition with your prospect and ultimately will
create a sale for you.
The way that you earn money using a lead capture page is to
keep up contact with your prospect. You will be able to
send them emails that will promote your products or
services.
The more they trust you the more money they will spend with
you instead of someone else. So you will use your lead
capture page to create a lasting and trusting relationship
with your customers.
You have to maintain contact on a consistent basis. You
also walk the fine line of contacting a person too much. In
the early part of your relationship you want to spend more
time building trust by offering advice and products that
are free.
However, because you are in the business of making money is
important to establish up front that you will be sending
out offers for various products and services that your
company has.
If this hurt somebody's feelings and they unsubscribe that
is part of the game that you play with Internet marketing.
If everything is free nobody will make any money and there
is no point in having a email marketing list.
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Herb Davies invites you to visit his work at home
opportunities website to see the Top Pick for 2008. His
website is dedicated to researching home business ideas and
opportunities that can help you start a new home business
or grow the one you already have. Please click here now to
learn more about email marketing and other internet
marketing tips: ===> http://honest-home.com
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