Yes, you did read the title correctly. To grow your
company's revenues, you should give away your products.
The caveat is that the numbers of products you give away
are minimal - but the exposure you receive in return is
exponential. In fact, work together with several other
joint venture partners, and your benefits increase tenfold.
Increase exposure with joint ventures
As businesses ranging from sole proprietorships to Fortune
500 companies have realized, joint ventures are a powerful
marketing strategy that significantly increases exposure -
without proportional increases in your budget cost. With a
little effort, your business can earn the benefits of joint
ventures, which can produce greater results than any
traditional advertising campaign.
The list of all the joint venture benefits is quite
extensive, and the advantages themselves would comprise an
entire article. I have written about the tangible and
residual benefits associated with joint ventures
previously, but as a small recap:
* Increase your company's credibility through your
affiliation with a reputable business
* Grow your potential client list with quality leads
* Expand your product offerings, thus boosting your
revenues without any inventory or investment on your part
* Obtain greater market exposure, without any increased
advertising costs
Now, it is time to take the benefits of joint ventures and
implement them with a giveaway campaign, with the
management steps highlighted below.
Managing a giveaway joint venture
One of the most effective joint venture campaigns is
embarking on a giveaway. Several joint venture partners
work together, giving away a wide array of their products
and services. When the joint venture partnerships put
their promotional efforts together, the giveaway event
obtains more exposure - and thus, each partner benefits
from increased marketing.
The powerful foundation of a joint venture giveaway
campaign is that people love "free stuff." The hundreds of
thousands of websites strictly dedicated to "free stuff" is
evidence of the appeal of complimentary items. Thus, when
you partner together in a joint venture, your business
capitalizes upon the appeal of "freebies" - which will
ultimately build your client list.
Here is how it works. You pick a digital product, such as
a report, software, or subscription for the giveaway.
Considering that you already own the rights to the digital
products, this giveaway will not cost you any additional
funds. Make sure that all of the proper links work, and
that there are no typos within your giveaway content. You
want to make sure that you are a professional partner
within the joint venture. You work together with your
joint venture partners and promote the giveaway. Each time
consumers want a free item, they must enter in their
contact information - giving you additional customers to
add to your prospective list. The key is that the joint
venture partners must have customer base synergies, as you
want to ensure that the client list will be useful to all
parties involved. Remember, choosing your joint venture
partners is the core foundation for your giveaway
promotion's success. Each customer who views the giveaway
promotion will instantly associate you with your joint
venture partners - and thus, form an impression about your
company. However, with the proper partnerships, your
business can flourish from the increased exposure - and
with a joint venture partnership, giving away your product
results in a significant increase in sales.
----------------------------------------------------
Christian Fea is a Collaboration Marketing Strategist. He
empowers business owners to discover how to implement
Integration, Alliance, and Joint Ventures marketing tactics
to solve their specific business challenges. He
demonstrates how you can create your own Collaboration
Marketing Strategy to increase your new sales, conversation
rates, and repeat business. He can be reached at:
http://www.christianfea.com
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