What are you not asking that you should be? Find out the
answer and you'll find your way to Top SEO Rankings.
SEO continues to be the talk of the town.
"Are reciprocal links good? Are one-way links better? How
do I use Google SiteMap Submission? Does PageRank still
count? How many blogs do I need? Who has a bigger index -
Yahoo or Google? And does it matter? Which engine is more
popular - Yahoo or Google, oh wait I heard MSN is gaining
ground. Is it MSN?"
OK, I'm sure you see my point - there seem to be more
questions out there than answers. And then if you do get
answers, they sometimes conflict with what another SEO firm
told you already or what you read in an article last month,
or what your friend's little brother did on his site that
made him rich overnight. (Don't laugh; we hear those
stories all the time)
I'm here to answer these questions, in total and complete
honesty. Are you ready? The answer is actually simple and
applies to ALL of the questions above as well as any other
question you may ask.
The answer is:
It doesn't matter... because you are asking the wrong
question!
OK, so what is the right question?
Don't worry - I will tell you - the question is: Are you in
the 64% or the 36% group?
Now for the answer ...
I Don't Know...Only You Know the Answer (and have to deal
with the results).
Let me explain....
There was recently a study on the results of company's
outsourcing SEO (September 2005, by Jupiter). The results
may seem shocking, but it is something we see every day in
this business.
The study shows that 64% of companies that choose to
outsource their SEO do not follow the instructions of the
SEO firm they hired! I am going to repeat that again so
the full impact reaches you -- 64% of companies that choose
to outsource their SEO do not follow the instructions of
the SEO firm they hired!
They recognize the need for traffic (OK, off to a good
start). They did their research and selected a company
(nice, moving forward) and they plunk down the money (and
if it's an SEO company that's any good, it wasn't just
pennies either). So far it all sounds good. What happens
next -
it all falls apart.
The SEO Firm does their analysis of your site and
situation, they share with you the most basic items to be
fixed (which are often easy to fix with just a little
attention) - they tell you this is of the utmost
importance, it is the foundation of your whole campaign.
And what do you do?
That depends - are you in the 64% that does nothing and
ends up asking all the wrong questions and whining months
later when you are still nowhere? Or are you in the 36%
that take action, treats their website and their business
with the seriousness and commitment it deserves and then
get to work with the SEO company to open the floodgates of
traffic SEO can deliver? It's simple and it's your choice.
After you have made the commitment to be one of the 36%
(something to ponder: how many of your competitors are in
the 64% asking the wrong questions and doing nothing - and
how quickly can you by-pass them when you are one of the
36% doing it right?) and you have taken the steps necessary
to lay the foundation for a solid SEO campaign, you can
then sit back and watch the company you hired, with their
proven expertise bring in the rankings you desire.
Please understand, I write this article with a little humor
to show the absurdity of the situation. I mean, would you
hire a mechanic and then refuse to fix what he determined
is the problem? No - you probably wouldn't. I want you to
understand not following your SEO Firm's instructions can
be just as detrimental to your business as ignoring a
mechanic's suggestion to fix that smoke coming out of the
engine can be to your car.
The more SEO changes, the more it stays the same. The SEO
winners are not the ones chasing each new trend and asking
the wrong questions. The winners are the ones that commit
to their SEO firm and their own business and follow the
guidance of the firm they hired. They follow those firms
right to top rankings.
So, now that you have asked the right question, made a
commitment to the growth of your business and have an SEO
firm diligently working for you, and you are just sitting
back waiting for the results - you can ponder all you like
the details of who's database is bigger - Yahoo or Google
or MSN, as well as all the questions out there people ask
daily.
However, with the right SEO Firm - you still don't need to
ask these questions. Questions like is PageRank still
important, how many blogs do I need and how do I use them,
and all the others will all be answered. The answer will be
in the results the firm got for you based on your
cooperation and their knowledge and expertise.
Forget Desperate Housewives - try Desperate SEO Firms -
with 64% of clients NOT doing what it takes, no wonder
there are rumors of SEO insanity out there. Gain some
sanity and take action today to make sure you can ask and
answer the right question correctly.
----------------------------------------------------
Jennifer Horowitz is the Director of Marketing and co-owner
of http://www.EcomBuffet.com
Since 1998, her expertise in
online marketing and Search Engine Optimization (SEO) has
helped clients increase revenue and achieve their business
goals. Jennifer has written a downloadable book on Search
Engine Optimization and has been published in many SEO and
marketing publications. Jennifer can be reached at
Jennifer@ecombuffet.com
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