If there is one thing that can make or can break an online
business, it's the domain name. That little
www.YOURWEBSITE.com name is going to help guide customer to
you and to your business, but only if you spend some time
thinking about the perfect way to 'light' your business'
door. There are three steps that can help you choose the
right domain name for you, your business, and for the
curiosity of your customers.
Name Your Business or Your Product
It only makes sense that you need to name your business
before you can think about choosing a domain name. When
you are choosing your business name, you want to remember
that overall goals of your business as well as the audience
you are looking to attract. For example, if you are trying
to target children and their parents, you can choose
something that's a bit more whimsical. But if you are
trying to draw in a proper, business crowd, you need to
choose something that makes you seem professional. It's
best to start by listing possible business names, in order
of how much you life them. If you can also incorporate
your product into this name, that's all the better.
Now, with the list you have, you will want to find a few
that are really working well for the image you want to
create. But for a domain name, you need to make sure it's
not too long for your customers to remember. What names
can be either shortened or area already short without
losing the information you wish to covey? Those should be
your front runners.
Check Out Your Competitors
Of course, it never hurts to look at your competition to
see what they are using for their domain names. While you
won't be able to copy them directly, you might be able to
get an idea of their format. For example, if you are
looking to create a doll business, you might see that the
competition is 'The Doll Business' and yours could be 'A
Doll Business.' While they're still conveying the same
information, they're slightly different. It can be a
little tricky to choose a name in this way as there are
many potential issues with copyright (especially when your
business is similar to a really big corporation), so when
you're in doubt, check with a copyright lawyer or the
copyright office. In the end, it can be difficult to show
that someone tried to copy someone else intentionally, but
since you're probably going to be the smaller of the two
businesses, it is sometimes better to play it safe.
Think About Domain Names You Already Like
In your current internet account, you probably have a list
of the Favorite places you like to go. By looking through
this list, check to see what site names you like best and
then think about why. Often, these website names will be
so easy to remember that you won't even have to look at
your list to recall them. These domain names are usually
short, branded names, and aren't strangely spelled. You
should follow these examples.
In addition, your domain name needs to be something that is
not already picked - but this can help you even more. When
you go to a domain registrar, you can type in the names
that you want to use, see if they're available, and if not,
you might be able to see other similar names that are.
This will help you further refine your domain name choices,
while also helping you see whether you have a competitor
with a similar name.
Your domain name is the signpost on the 'outside' of your
online business - what message are you conveying to your
customers? And what you want people to think?
----------------------------------------------------
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