Many people who have internet businesses assume that the
only way to marketing their online business is through the
internet. If you have an online business, I'm sure, just
like me, every day you receive emails from the internet
"guru's" showing you new ways to build your list. Internet
marketing co-ops have grown in popularity over the last
couple of years, as well as many internet marketers who
sell you lists, sell you access to their email lists, or
who "guarantee" 5,000 or 10,000 unique visitors to your
site. Any of these avenues can offer success. But very
often, internet marketers are disappointed at how few
actual buyers come to their site through these services,
when other people have had success. As an internet business
coach, I very often recommend to clients that the most
important thing you can do as a business owner, whether it
is a "brick and mortar" business or an internet business,
comes down to one word: TEST. Testing is the most important
tool that you can use to acquire new buyers.
The truth is, there is no one perfect way to market your
business. There are many ways to market your business, but
what works for one person does not always work for another.
The challenge is, however, that you just don't know what's
going to be most effective until you do some testing.
So, how do you test? It's really very simple. You have
taken the courses, listened to the CD's, read the articles
and attended the seminars. You easily have ten ideas for
marketing your business (if you don't, you need to have me
do some coaching!). Write those ten things down on the
list, with number one being the one you think will be most
effective. With this idea, sign on for a limited test.
For instance, let's say you believe that purchasing 5,000
visitors to your site. Sign on, but do no other marketing
for that week. At the end of the week, count how many
visitors you have had, how many people were added to your
list, and how many buyers you have had. Most importantly,
keep track of the costs. Take these statistics and write
them down as follows:
List visitor inc. test
5,000 visitors
500 added to list
25 buyers
average purchase $10
cost:$250
Then take a look at what it cost you for this: Cost of
marketing:
5 cents per visitor
50 cents per list subscription
$10 per buyer
Gross profit: $250
Net profit: $0
Of course, this doesn't take into consideration the value
of future revenue from the 500 people on your list. But it
does give you something to compare with as you try the next
marketing tool.
Next week, try tool number 2 and do the same thing. The key
is to order marketing in limited amounts, given it a try,
see what the result is. Once you've gone through your
list, then compare the tools and costs, and you'll have a
good idea of what works for you, what doesn't, and what the
profit is for each tool you use.
Testing also includes trying different wording for ads.
You might purchase, for instance, solo coop ads, and have
very little result with one ad and a great result with
another. The same applies if you use Google, Yahoo or MSN
pay per click advertising. Keep trying.
Don't every stop testing, and you'll soon discover what
works for you!
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Mark Albertson is a nationally known business coach,
author, speaker and business attorney. Mark is also a radio
personality in the Seattle area, hosting KVI talk radio's
"Minding Your Business" show. Mark coaches people
interested in starting business as well as established
entrepreneurs. For Three FREE Ebooks on internet success,
more articles and an informative blog click here ==>
http://www.u2b-rich.com <==
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