"Get 40 Billion subscribers to your ezine just sign up
below", "Post to 50 million web sites with one click of
your mouse" or "Make 10 Trillion dollars straight to your
mailbox by sending this e-mail on to ten of your friends".
OK, I may be over-exaggerating somewhat, but you get my
point.
How many times have we all read this type of hogwash and
thought 'OH YES' this is the one I've been looking for and
subsequently went on to sign up free, or worse still,
forked out $50 for the product and then felt cheated a
immediately after buying.
Yes me too...
Is this the fault of the person trying to sell their
product? No, not at all. Is the person who wrote the ad
copy responsible? Of course not.
I know you are not going to like what I have to say and may
even dismiss it as completely absurd but it is YOUR
responsibility and MINES for falling for this hype time and
time again. Believe me I have fallen on quite a few
occasions:-)
We want to believe what the product owner is telling us at
their web site or in their latest e-mail campaign. You
know, the one where we think he/she is emailing us
personally when really it has been sent to a list of
thousands.
The lazy part in us that wants overnight success, wants to
believe that we won't have to put in any work and that
success will just fall into our laps.
It is time to wake up. Success DOES NOT come overnight and
you are more than likely going to take a few falls and a
few hard knocks before you make it online, offline, or in
life for that matter.
What the web site should really say is:
"If you sign up for my program below, put in around 4-5
years of hard work, make lots of contacts with people who
have been there and done it before you, keep plodding on
through the rough times and most importantly never give up
then you should be able to find a certain level of success
in online marketing and make a significant income to
sustain yourself and your family and retire financially
free.
Chances are though, you won't make it because you will
become disillusioned when this doesn't work for you
overnight as I have outlined, you will succumb to the same
crap at a few other sites and you will give up before you
even get off the ground."
This may sound harsh but it is the sad reality of the
online marketing world today. If we keep on believing the
hype then people, being people, will continue telling us
what we WANT to hear.
That's what skillful copywriters do. They appeal to your
emotions and the more emotionally unstable you are the more
likely you will buy.
But there is hope...
It resides in that part of yourself that is determined to
succeed no matter what the odds and in spite of what
obstacles are placed in your way.
In my humble opinion the vast majority of marketing
products and online services out there are well worth the
money.
Consider the cash you put forward as an investment.
Even if you don't get 100% what you expect from the sale
there is ALWAYS potential rewards even in what appears to
be a negative situation.
I haven't made a purchase yet that didn't show at least
some potential. Your personal approach to what you have
before you makes all the difference.
When faced with a hard sell try to see through the hype to
what the product/program ACTUALLY offers. Ask yourself "Is
this $30, $50 price tag going to propel my business forward
in any way? Does it have the potential to bring me an
acceptable increase in my subscription levels? Can it bring
me enough sales to put me in profit? Can I get enough from
this free sign up to warrant even filling in the
subscription form?
When you have bought your package, or joined your affiliate
or marketing program make sure you read everything
thoroughly. Take what you have and make it work. Give it at
least a few weeks of constant effort. If you are making
headway then run with it and don't stop until you get to
the bank.
Most programs/services WILL give you the required tools, it
is up to you whether you decide to take full advantage of
them.
You can read every E-Book, home business report or
marketing article that the web has to offer but until you
actually put the ideas into practice it remains just ink on
paper, and ink on paper doesn't sell products, you do,
through your positive actions.
So get out there, make some contacts, make some mistakes,
learn the business, take some risks and grow as you go.
Most importantly of all never, ever give up until you
achieve what it is you have set out to accomplish. At the
end of the day it it absolutely down to you!
I hope I haven't scared you off too much. My intention is
to wake you up, not prolong your nightmare.
----------------------------------------------------
For More Great Internet Marketing Tips and Ideas, Checkout
Mal Keenans' Top Rated Affiliate Marketing Secret Resource
Site: http://www.malkeenan.com
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