Creating a successful online business is not an easy
endeavor, but your probability of success increases
proportionately with the size of your online client list.
Indeed, the larger the targeted email client list you have,
the greater the chance they will turn into repeat customers.
Think about it this way: You have a client list of 100,
and your conversion ratio is 10%. Thus, you sell 10
products. In stark contrast, you have a client list of
1000. With a conversion rate of 10%, you would sell 100
products. Or, you could have a low conversion rate of only
5%, but still sell 50% products. Although the mathematical
calculations are simple, the value of volume in your client
list is dramatic.
There are several strategies you can partake in which will
build your email client list:
*Engage in a strategic alliance: The tried and true method
of growing your client list is to find a strategic alliance
partner that has synergies with your business. For
example, if you sell accounting software, partnering up
with a small business consultant could be a fortuitous
strategic alliance. You can either choose to exchange your
client lists, or provide each other's clients a discount,
which will lead to additional referrals that grow your
email list.
*Select targeted clients: One of the most cost-ineffective
mistakes business owners make is purchasing email lists
from companies. There is a difference between a real lead
for your client list in comparison to a list of emails.
There is a high probability that nearly all of the people
on the email list you purchase will not be interested in
your product or service - it is too generic. The key is to
target clients that are niche to your product or service
offerings. For example, if you sell wedding invitations,
your niche audience is very niche, and buying a general
email list is essentially useless.
*Utilize a squeeze page: Properly implementing a squeeze
page can significantly increase your client list, as well
as your conversion rates. In a good squeeze page, it
details exactly what the subscriber will receive in
exchange for the email address, and it is important that a
privacy policy is also included. With growing internet
crime and consumer hesitation to give out email addresses,
it is important that the squeeze page not only exude
professionalism, but also assures that the information will
be kept safe.
*Implement a joint venture: Another savvy strategy for
building your email client list is to utilize a joint
venture partnership. Similar to strategic alliances, you
approach another business that has similar synergies to
your client base, offering a commission structure. Your
partner would then broadcast out your product or service
offerings, and then the interested clients will choose to
opt into your email list before they obtain the free
product, discount, or other offerings.
The internet provides business owners with easy and
effective ways to build client lists. By capitalizing upon
these strategies, such as joint ventures, strategic
alliances, and squeeze pages, you can successfully grow
your client list to lucrative levels.
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Christian Fea is a Collaboration Marketing Strategist. He
empowers business owners to discover how to implement
Integration, Alliance, and Joint Ventures marketing tactics
to solve their specific business challenges. He
demonstrates how you can create your own Collaboration
Marketing Strategy to increase your new sales, conversation
rates, and repeat business. He can be reached at:
http://www.christianfea.com
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