If you have been involved in a network marketing business,
you will be told by your top leaders that you should stick
to one company because you have to believe the one you are
in is the best. But is this really the best way to secure
your future? After debating this subject for years, I have
developed an interesting angle on this debate.
When I got serious about MLM, I started building an
organisation. I folllowed everyone up. I sent out regular
newsletters by snail mail. I travelled extensively. I ran
home presentations and company meetings. After 18 months of
pretty consistent work, my income grew to $1,300. Then
something happened. Someone in my organisation 4 levels
down took off with the business. While this seems great, it
meant their volume broke away from mine and I lost a whole
lot of bonuses. The next month I earned just $600. I was
devastated!
My sponsor had the idea of a portfolio of businesses. I
followed him and joined a number of other companies. When
income from the first one dropped so dramatically, I lost
interest and decided to focus on another business. This one
grew to $3,600 a month. Then my upline started poaching my
downline for another business. That started a steady
decline in one line, which has steadily eroded the income
to $1,300 a month or less.
In 2005 I came across Mike Dillard and Magnetic Sponsoring.
What he said made sense so I joined the program and
purchased his book. I made a profit for about a year and
built a list of 150 or so. Some of you reading this might
be on that list. I then purchased MLM Traffic Formula to
take it further.
Well, on call one we were told that the sole purpose of
being in business was to make money! What a revelation. You
mean it wasn't to make the advertising media rich! It
wasn't to make my MLM company rich! It wasn't even to make
my boss rich. This completely changed my thinking.
If you haven't yet shut down your browser and decided I am
crazy, consider this. Everyone wants you to put all your
eggs in one basket. What do the big boys do? Well they are
directors of multiple companies. Successful property
investors own several properties. Those successful on the
share market own shares in many companies. Even movie
studios make several films a year.
There is a reason they do this. It is called insurance. If
one investment or business fails, they are still OK because
they have other sources of income. Let's face it, if you
have a job and you get laid off at over 50, there is a good
chance you won't get another. If your MLM company goes
broke, or something happens to remove a large chunk of your
organisation, and you are solely reliant on that for your
financial future, where do you stand if this happens? It is
not a pretty picture.
Having decided to follow Mike's advice, I took another look
at what I was doing. No more blindly following one thing.
Now I would look at each business and see how I could build
it best. That is how I came up with my Customer Acquisition
System (CAS) idea. You see I now have 3 MLM businesses plus
another internet business. They are all profitable and all
pay me in excess of $1,000US every month. I am building
them through marketing products and they all grew during
January. Even if one failed, I would still be in good
financial shape.
Yes, there are some challenges with this idea. First, if
you are starting out, it is difficult enough to build one
business, let alone 3. So, I would start with one, build it
up, get it on autopilot and then work on the second. The
important thing is to find a way to build it without losing
money. This is called a self funded proposal. As long as
more money comes back to you than you spend on promotion,
you can simply spend more and grow the business faster!
I trust I have given you a long term vision of how you can
succeed in this industry and have insurance against any
challenge that may come your way. It may take a little time
to get there, but it will be worth it. When investigating a
business to get involved with, I would suggest you look at
income from direct recruiting vs what it costs to get in.
The business I am building at the moment pays up to 50% of
the first sale. That means I can spend a lot to get a
recruit. I have a few others in my organisation doing the
same, and a nice monthly cheque as a result.
----------------------------------------------------
John Gaydon is an MLM and internet entrepreneur. He
currently operates 4 profitable businesses. He has a
University Marketing Degree and many years corporate
experience. You can read more of John's articles on his
blog at http://www.johngaydon.com or contact him direct at
john@pems.com.au
No comments:
Post a Comment