In this article I am going to discuss how you can employ
some useful tools in a clever way to increase the
efficiency of submitting articles and publishing content
for syndication. But first we need to understand some of
the popular strategies that are being used today, why
article marketing works in the first place, and an
important term called a "duplicate content filter."
One of the popular methods that bloggers or webmasters will
use in order to get more traffic to their website is to
create a detailed post about their topic or niche and then
submit that same post for syndication in article
directories. While syndicating content can be a good way to
increase exposure and gain more incoming links, by doing
this it is also possible to get slapped with a duplicate
content penalty.
The duplicate content filter is something that major search
engines recently introduced after the widespread use of
link spamming to artificially boost search engine rankings.
Link spam is where a webmaster will create numerous copies
of a single web page and post them on different domain
names in order to increase the number of incoming links to
his website. But since this is an artificial way to get
more links (as opposed to having various websites link to
you on their on accord), it is considered to be a
manipulation of the search engine algorithms and is frowned
upon.
As soon as the major search engines like this realized that
web pages that were irrelevant and filled with
advertisements were gaining top rankings due to link spam,
they went to work devising a filter that would block all
identical pages from being listed, along with any of the
pages that they link to (thereby eliminating the artificial
rankings that these web pages would get).
In order for a large search engine like Google to return
relevant results, they must employ a web robot to "crawl"
around the internet and save a copy of every single web
page that it finds. This collection of saved pages is
called the 'cache,' and every time you go to a search
engine and type in a keyword, it will search through the
cache of stored web pages and deliver the one that is the
most relevant to your search and has the most incoming
links (an incoming link is considered to be a "vote" that a
certain web page is good, and therefore worth linking to).
Well if the Google bot happens to come across a web page
that is an identical copy of some other page, the duplicate
content filter comes into play and it will make sure that
only one copy of this web page is displayed on the search
engine results page. But which one to choose?
The search engine is going to brand one of the web pages as
the original, and then all other copies of it are going to
be subsequently blocked. A few of the factors that
determine which page is branded as the original are when it
was created, the link strength or Pagerank of the website,
and the relevancy of the domain name.
So how does this apply to your article marketing and
content syndication? Well if you were to submit the same
piece of content to multiple different directories and
syndicated feeds, many of those pages are going to end up
getting slapped by the duplicate content filter since they
are basically carbon copies of each other. The ideal way
to avoid this would be to create a unique piece of content
to submit to every source, but that would be extremely time
consuming.
The way that you can save time and also avoid the duplicate
content filter is to use a tool called a "duplicate content
checker." By using this kind of tool, instead of creating a
new article from scratch, you can re-write small parts of
your existing article and check it to make sure that it is
unique enough that it will not be branded as duplicate
content. This way, instead of spending 30-50 minutes
coming up with a brand new article, you can spend only
around 3-5 minutes by creating a slightly altered version
that will not appear to be an identical copy.
By doing this you can increase the effectiveness of your
article marketing and content syndication, because you can
rework each article you submit in just a few minutes so
that it will overcome the duplicate content filter, and
more pages displaying links back to your website will rank
high in the search engines.
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You can find a great duplicate content checker tool at
http://Coach-Tyler.com/dupchecker which will allow you to
compare two articles side by side and check the duplicate
content percentage to make sure that you can overcome the
search engine filter.
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