There are few that will dispute the power of email's
influence. Whether you've noticed the spam in your junk
folder or the newsletter from your favorite website; email
has the ability to make us act - and quickly. Wouldn't it
be great if you could harness the power of email for our
business website? The good news is that you can with a
good mailing list. But how do you create one? Here are
five steps.
Talk to Your Friends and Family
When you have a group of people that you know, it only
makes sense that you might send out your business
information to them first, right? Send a short paragraph
about what your new business is going to do, what it's
going to sell and any other pertinent information they
might need. Include a link to your website and to your
mailing list to help them decide whether or not to continue
to receive the emails. Chances are good that your friends
and family will send this email onto any friends they have
that might be interested too, creating a longer email list
with little work from you.
Put a Sign Up Form on Your Website
With the proper website design, you will be able to collect
the information from website visitors needed to send them
regular emails. Put this mailing list option at the bottom
or to the side of your main email page and then make sure
that it's easily navigated to. This will allow your
website visitors to decide whether or not this is something
they want to sign up for.
But Also Have an Opt Out Function
If you're creating the opportunity for someone to be on
your mailing list, you also need to create the opportunity
for them to easily opt out of it if it's not something they
are enjoying. There should be a link at the bottom of each
email you send to them that allows them to opt out when it
seems like a good idea for them. This makes signing up
something that's risk-free, which will attract more to your
list. In addition, be sure to include a statement that you
will not share their information with anyone - that helps
people feel like they're safe from spammers.
Include a Mailing List Sign Up Option Everywhere
On every page you can, try to include methods for your site
visitors to sign up for your mailing list. This will
encourage people to sign up whenever the mood hits them,
plus it will give them multiple reminders that you do have
a mailing list that can be easily accessed. Include this
reminder on the bottom of each website page as well as in
various locations during the ordering process.
Make it Worthwhile to Your Site Visitors
When you want to add more people to your mailing list, it's
a good idea to make it worth their while. Create a contest
for those who sign up within a certain period of time or
give out free reports and eBooks for those that sign up to
receive mailings. You want to also make sure that each
email you send out is worth their time. If you're just
sending links to your site or you are only emailing about
sales, you might start turning off a customer who doesn't
necessary want to buy something all the time, but who may
just want to learn more about the market you are working in.
The goal is to create a large mailing list that will get
notified whenever something big and important happens in
your business - and that this notification will drive them
into action.
----------------------------------------------------
Scott Oliver offers free video coaching to help you build a
profitable home business FAST. Get an hour of "Website
Traffic Secrets" and "Minisite Creation Tactics" for FREE
-- immediate access here:
http://www.InstantWebsiteBusiness.com
No comments:
Post a Comment