2 types of Affiliate Marketers - Why you need them both as Joint Venture partners

2 types of Affiliate Marketers - Why you need them both as Joint Venture partners
If you are thinking about using an affiliate marketing
program for your business, it might be wise to understand
more about who the typical affiliate marketer is.
Generally, affiliate marketers are entrepreneurial types
who tend to take risks; they typically do not mind a trial
and error method of succeeding in business. The early
affiliate marketers were the first to take advantage of new
trends and wanted to try to leverage new technologies on
their behalf. You might think of affiliate marketers as
the pioneers of internet word-of-mouth marketing.

Growing popularity of affiliate marketing

However, affiliate marketing has become more mainstream as
people continue to search for supplemental income and work
from home options. The popularity of blogs, personal and
family websites, as well as online communities such as
MySpace and Face Book continue to make affiliate marketing
a potential opportunity for the average person to create a
passive income. Because technology is so readily available,
it seems that affiliate marketing really has two main types
of affiliates.

* The first type is the casual affiliate. This is an
affiliate who is passionate about a product, service, or
cause and will seek out companies who have a similar
outlook. Many bloggers become affiliates by default, using
affiliate programs like Google's AdWords. Many of them
feel that if they are going to take the time to blog, it
might be nice to get something in return. This type of
person is not attempting to make a full time income from
affiliate marketing.

* The second type of affiliate marketer could be considered
the serious or "super" affiliate. These are the people who
generate $10,000 or more in commission per month. They are
also people who have experimented with various forms of
marketing. Much of their promotion of a product or service
is via internet marketing, but super affiliate marketers
may also incorporate traditional forms of advertising as
well. For instance, an affiliate marketer may have a
website or a blog, but he may also send postcards or
letters to his database on occasion.

Motivating affiliate marketing campaigns

The power of the affiliate marketer lies in his willingness
to be paid for actual revenue generated for whatever
company he happens to be promoting. Many new affiliate
marketers adopt a sweat equity attitude, hoping to build a
revenue source online that will ultimately work while the
affiliate sleeps. It is a new way to do business and
create income, and the early adopters are showing that it
can be done. A new business model is emerging as the
result of affiliate marketing, and any business owner would
be wise to take note.

Overall, affiliate marketers see themselves as a strategic
link between a company or product and the people that
company hopes to reach. Most affiliates are resourceful
and innovative. They often become students of internet
marketing by default, but as their commission checks grow,
they find new ways to promote more products and services.
There are even affiliate networks available for those new
to the industry. When supplied with ample incentive,
affiliate marketers can become one of your most
cost-effective assets.

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Christian Fea is a Collaboration Marketing Strategist. He
empowers business owners to discover how to implement
Integration, Alliance, and Joint Ventures marketing tactics
to solve their specific business challenges. He
demonstrates how you can create your own Collaboration
Marketing Strategy to increase your new sales, conversation
rates, and repeat business. He can be reached at:
http://www.christianfea.com