If you want to make money online, you will need to get the
hang of the various promotional methods available on the
Internet. There are free advertising resources as well as
paid for advertising. Some work, some are a pure waste of
time and some only work if you know the right way to go
about it. Let's have a look at a three Internet based
advertising methods.
Traffic Exchanges
Traffic exchanges are often used by Internet newbies
because firstly they are free and secondly they are easy to
use. The problem is that traffic exchange advertising does
not work for every type of offer and you need to know what
works and what doesn't if you are going to use traffic
exchanges successfully. For the average newbie,
advertising on traffic exchanges represents a lot of wasted
time.
The problem for newbies is that your advertisement will be
seen by other webmasters who are interested in promoting
their products and not in looking at yours. You, however,
as a newbie, will be bombarded with ads inviting you to
sign up for all sorts of money making programs, useful
tools and so on. You can easily find that using free
traffic exchange advertising ends up costing you money
because you have been tempted into signing up for some
useful items. Save traffic exchanges until you know how to
use them properly.
Safe Lists
Membership of a safe list program, entitles you to email
your ad to everyone else on the list. In return you agree
to accept ads from all the other people on the list. You
will be inundated with emails, and this could mean hundreds
of emails every day depending on the size of the list. The
people on the list are there to promote their own goods and
services and most will probably not even open your email,
let alone read your ad and click through to your website.
Most safe list members use a free throw-away email account
and have all the mail directed straight to trash. The
chances of your email being seen by a potential customer
are extremely slim; it is up to you to decide if that slim
chance is worth the time you will need to spend on sending
emails to the list.
Purchased Leads
Most Internet marketers will tell you that you should never
purchase leads. Leads, for the sake of complete Internet
marketing newbies, are details of people who are
purportedly interested in your product and would welcome an
approach from you. The problem with leads is that they are
either cheap and completely useless or expensive and mostly
useless. The cheapest leads will have been obtained by
dubious methods (ie stolen), they will be years out of date
and will have been sold many times over.
If you buy these you will be paying for out of date
information and details of people who have received so many
unwanted approaches from other Internet marketers that they
would be more likely to come after you swinging a baseball
bat than sign up for anything you recommend.
If you buy expensive leads, they will normally be fresh but
they will still be sold to several different people and if
you are unlucky enough to be the tenth person calling them
with an offer, you won't get a warm welcome. These leads
might also have been obtained by the offer of an incentive,
and you will find that they are not interested in your
offer and only signed up to get a freebie .
In summary, I would not recommend any of these three
promotional methods to newbies. Bulk emailing to safe
lists is a waste of time, paying for leads is a waste of
cash and traffic exchange advertising is only effective if
you know what you are doing.
----------------------------------------------------
Elaine Currie helps people to make money online working at
home at her Free Work At Home Directory at
http://www.huntingvenus.com and is the author of Ezine
Article Writing - 10 Steps To Success. Download a copy
now and learn how to write articles for your website:
http://www.huntingvenus.com/free_ezine_articles_writing_eboo
k.shtml
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