Go and ask a full time internet marketing expert what is
their #1 secret to online success. The one thing that you
won't hear from them ever saying is to have a state of the
art website. Yes, it is important to have a nice looking
website but this is NOT the most important aspect of being
very successful online. Their most important tool is their
opt in email list. What you won't find in this article is
how to build a nice looking site.
If you come to me as a new internet marketer and tell me
that you don't want to have anything to do with an email
list, you are just going in the wrong direction.
Here is an example. It is not the best example but you will
get the point:
If you had to arrive at Miami from LA, wouldn't it be
better to take a plane rather then actually walking or
taking the bus to get to your destination. You would get
there but it will take you so much longer. That is why you
need to get your own opt in email list as soon as you can
and start sending them your offers. This is the fastest way
to succeed online.
In this article, I would like to help you out and give you
7 valuable tips when building your own opt in list.
Let's start.....
1. Your first priority is to build a quality opt in email
subscribers. That means that you will want to have all of
your website visitors subscribe to your personal opt in
list. You will want to focus on people coming in to YOUR
site and giving them their personal permission to send them
your newsletter. The more subscribers you get on a daily
basis, the better.
2. There are places online with companies who will try to
sell you subscribers for a fee. You will come across them
through a website that someone else recommends or even
through email that the company sends you to get your
attention and your money. This is not the way to go because
this kind of email marketing is called SPAM email. This
will not do you any good in the short and long term.
3. Buy a domain name that describes what you do. If it is a
"Home Business" website, try to get a domain that has
"Business' in it. The next thing that you will want to do
is to add at least 3-4 different places on your site that
allow the visitor to subscribe to your newsletter. Try to
also put an email subscription form right at the very top
of the page so that your visitors can see it as soon as
they come into your website.
4. You also need to add, in every email that you send out,
a place to unsubscribe. Not everyone on your list will like
what you send them. Some will reply back to your emails and
ask you to remove them from your opt in list. You should do
that immediately.
5. You will eventually build sub sites to your original
website. You will also want to add an email subscription
form to them. Every page that you create, make sure to
have, again, at least 3-4 email subscription forms.
6. Work at developing a relationship with those subscribers
once you have an opt-in mailing list. Your main goal is to
become a trusted person that offers them valuable
information in each and every email. As you develop that
trust you will be able to sell to your list more easily.
Anytime any of your subscribers email you with questions,
do respond back to them. You don't want to ignore them even
though they didn't buy anything from your yet. Treat each
subscriber as you would want others to treat you. 7. Don't
send them schemes and scams through email. This will hurt
your credibility with them and online. Your goal is to be
able to go back to your list and sell over and over for
years to come.
----------------------------------------------------
Tami Lackey is the owner of
http://www.123stepintosuccess.com/ . Her site is geared for
people who are looking for a legitimate and honest work at
home opportunity and/or an online business.
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