If You Fail To Plan, YOU PLAN TO WIN!

If You Fail To Plan, YOU PLAN TO WIN!
That's right. I said, "If you fail to plan, you're actually
planning to win."

Now I know that's turning upside down on its head that
age-old saying that if you fail to plan, you plan to fail.
And I'm here to say that that is not entirely true,
especially in today's highly robust market. So stick with
me.

Stick with me and you're going to be set free, okay;
especially those of you that seem to have a planning
impediment.

Here's the thing. Planning is designed for controlled
environments.

So if you're creating products, you can actually plan to
create products.

So if you have a product creation plan, congratulations. It
will probably work. Why? Because you can control everything
that's involved with creating the product.

Want to bake a cake? Get a plan, it will work.

Why?

Because you can control the environment. You can control
the temperature, you you can control the utensils, you can
control the ingredients.

Now watch this.

Every dollar that you want to make in your business is in a
contested environment.

So what does that mean?

It means, that the very plan you seek is probably the very
thing that is destroying your success because most people
use plans as straight-jackets.

When the plan becomes a straight-jacket and you go out into
a contested environment to make your money... you smash
against a wall and something doesn't work.

Why? Because planning does not work in contested
environments; it requires strategy. Think about playing
chess.

For those of you that play chess, this will be easy for you
to get. And if you don't play chess, you probably know how
to play checkers at least.

Now for those of you that play chess or checkers, how often
can you win if before you sat down against your opponent
you actually planned out what it is you're going to do to
win the game?

It's not likely you're going to win that way.

Why?

Because you have an opponent over there that is contesting
every single thing it is you're doing. Right? So your plan
is not going to work.

What you need is strategy.

What you need is to understand the environment. What you
need is to understand everything it is you're working with.
What you need is to understand the strength of the pieces
on the board relative to where they're placed on the board.

Again, what you need is strategy.

Let's go over this again. The very plan that you seek is
probably the very thing that is destroying your success
because most people use their plans as straight-jackets.

The plan becomes a straight-jacket. And they use this plan,
they go out into a contested environment and they smash
against the wall and something doesn't work. And so we
conveniently blame the plan.

However, there is a solution to this. And that solution is
to develop a flexible strategy that can quickly adapt to
changes and challenges.

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