Viral Marketing sounds like something bad but it is
actually something very good. It is, also, a powerful way
to generate traffic to your website.
Think about how a virus spreads from on person to another.
One person gets sick and just by sneezing they can give the
virus to many more people... those people get sick and
share their germs with everyone they know and the next
thing anybody knows is that there is an epidemic.
That is the very concept of viral marketing. The idea is to
get everyone to spread your marketing message around
because they want to.
Recently, forum marketing has been touted as a kind of
free, organic, viral marketing.
But because so many marketers go into forums purely with
the intention of marketing products or services, their
actions and attitude unwittingly causes the exact opposite
of the desired effect.
Forums aren't marketplaces but when used as such, the
marketers' actions become offensive and will only inspire
the wrath of fellow members and marketers, not to mention
moderators who can ban them from the site with the click of
their mouse.
In order to be effective, this kind of marketing carries a
certain degree of commitment, responsibility and respect.
The first requirement is to take a personal interest in the
main topic of the forum. Not only does that mean visiting
it regularly, but it also means developing a good
relationship with both other members and the moderators, as
well as taking an active interest in helping others.
Of course, it also means abiding by and all rules that
exist. By doing this, one can develop a reputation and,
since it is human nature to work with a trusted colleague,
business will naturally develop from this.
This type of marketing has already suffered some abuse and
because of this, many forums have recently developed
stringent rules designed to protect their members from
abusive or overly-aggressive marketing tactics.
One forum grants .sig files only after a member has created
one hundred valid posts and another has disallowed ads in
sig files altogether.
Marketers must respect that the purpose of a forum is to be
a platform to exchange ideas on a given topic. It is not
there to advertise products and services.
By focusing on the topic and posting questions and answers,
a marketer's reputation will grow and this creates the
potential for sales naturally.
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