Let's face the truth here. Do you want to make legitimate
money online with your website? Then you can't live
without a steady flow of visitors to your site. There are
several ways to accomplish this. If you have cash to spend
then you can buy traffic. However, that's not always an
option for those who are on a budget and the quality of the
traffic you purchase is always questionable. The best
types of visitors you can get to your website are the ones
that are searching for what you're selling. These visitors
are more likely to buy from you. So, it is absolutely
vital that you're website is search engine friendly. If
the search engines can't see you, then you are missing out
on a very important source of traffic.
Search engines play a key role in today's online businesses
and a lot of companies on the Internet rely heavily on it
to generate a steady profit for them. You can take
advantage of what search engines can offer you by ensuring
that your website is visible to the engines. These search
engine companies use software known as spiders or search
bots. These programs crawl the web and simply record
websites that will be indexed into the search engines.
There are several easy steps that you can take to avoid
common mistakes and problems that will make you invisible
to the search bots.
Did you know that search engines ignore images, graphics
and videos? That's right, they can only read and index
text. So, if you have a website full of pretty graphics
and animation but little text, you might as well leave your
website blank, because that's all the search engines will
see. Keep in mind too that text imbedded in image files
can't be read either. If your not sure if the text in your
website is readable, you can look at the source code of
your site. If the text isn't in the code, then guess what?
Search bots won't see it either. Text is key. The more
you have the better off you are. So resist the urge to
"pimp your site" with all of those fancy graphics and
animation and stick to basic text with fewer graphics.
Besides, a colorfully animated site can be an annoyance to
many.
The most important text that you should have in your
website is your keywords. You must analyze what keywords
are relevant to your site and predict which one's people
will type in the boxes of the search engines to find you.
Keyword analysis is beyond the scope of this article but is
something that you should research thoroughly. The most
important thing you should know about keywords is where to
place them in your website. Your title should contain your
best keywords. Search engines base what keywords are the
most important for a site by determining it's relevance.
The more relevant it is, the higher the rank it is given
and the more likely it is to be displayed when someone
searches for it. Therefore, it makes sense to put good
keywords in the title since it usually describes what a
website is all about. The description of your site should
also contain your top keywords. As a general rule, the
closer a keyword is to the top of the page, the better
chance it has to rank well with the search engines.
However, you shouldn't ignore putting keywords in the
middle or bottom of the page. Search engines also look at
how frequent the keywords appear throughout the webpage
before determining their relevance. Do not over use
keywords. You could be penalized by the search engines if
a keyword is repeated several hundred times within a page.
Be moderate but consistent when placing your keywords.
Finally, don't waste your money on companies that claim to
give your site a top ranking in the big search engines or
the ones that will submit your site to thousands of engines
saving you time. No one can guarantee you a top listing.
Ranking well is determined by factors outside of any
companies reach. Also, you really only need to submit your
site to a handful of search engines. A majority of
searches done on the Internet come from Google, Yahoo and
MSN alone. These are the only search engines you really
need to pay attention to.
You don't have to shell out loads of cash on low quality
traffic that just doesn't convert to profits. Search
engines can produce much better quality traffic for you.
Being highly visible to the search engines is critical to
ranking well with them. The better you rank, the more
likely it is that people will find your website, and that
of course means making more legitimate money online. So,
make your website stand out for the search engines and
watch the stream of visitors that will follow. Good luck
to you and your success!
----------------------------------------------------
Jimmie Leonguerrero is dedicated to helping others reach
their financial goals online by providing the best
legitimate opportunities and tools needed to earn a great
income online. For more information, visit:
http://www.legitimatecashflow.com
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