In doing some research, I have found a competitor who using
some linking tricks to get a number one ranking. They are
achieving "Google recognised" links to their site.
There is no debate that it works - the results are in the
ranking. It's whether is moral, ethical or if the process
will stand the test of time.
I will show you what the site has done and rather than
point out the site. I will cover the process they have used
to rank high on many keywords. (over 900 focused terms)
1. The developed a list of core keywords - these are in
demand competitive "money" keywords which many advertisers
are spending large amounts of money to buy on Adwords.
These are product words like "hair dryer" that searches may
be looking to buy.
2. Placed blog comment links - The blogs they have used are
a specific type, diverse subjects with no set theme or
idea. Which by the way, blows away the myth that you need
links from sites in the same market eg: if you are selling
dog toys - you need links from other "dog theme" site -
never was true but at least this is proof.
3. Research - Most reputable blogs have a comment system
allow others to make a comment, or statement about the
information (see more info below) This allows users to
interact and at the same time, create regular updated
information, bringing the Google search spider back to your
site, so it's a win-win.
In most Blogs when someone posts a comment it needs to be
approved before showing and a "No follow" tag is placed on
the comment.
This means that Google will follow it to find pages,
however it will not count it as link to your site. It will
not pass any type of reputation on that will help your
rank. Most blogs have this set to protect themselves.
The blogs there are using do not have these settings turned
on and look like they are old blogs that have been
abandoned. Some of the blogs have a lot of incoming links
in place and therefore have a good page rank in some cases.
Also there are others blogs which don't have page rank but
appear in Google as backlinks to the site
To check what links Google sees on any site use this in the
Google search box:
link: www.sitename.com
I am guessing the company that done this may be Chinese as
a lot of the blogs that link to the site are in Chinese and
need to be translated.
Here's the main point of this article- it does in fact work
and maybe your competition is doing it do it is called
comment spamming.
Due to Google saying over the years, that you cannot be
punished for others who link to you ( That way your
competition can't link to your site do you harm) The only
way that the results can be changed is to create more
quality links to your site.
You can contact Google (like I did BTW at abuse[AT]
google.com ) however its unlikely to change things. They
may decide to hand edit the results by removing the site,
but this is unlikely.
So where does this go? Is it the responsibility of the
owner of the blog to set it up correctly? Or is the moral
ground being used by the person posting the link? Thoughts?
I would love to get your feedback
----------------------------------------------------
Paul Easton is a self confessed online marketing nut - who
helps from an "in the trenches, doing it" point of view.
Search engines and linking for long term traffic a
speciality. Get a Plan for free web Traffic here:
http://www.SEOTrainingLive.com/
No comments:
Post a Comment