Chances are good that even if you're not using PPC for your
business, you've probably used it in your shopping or
research time on the internet. These are those little
links that line the sides of pages, beckoning you to find
out what they have to offer. Whenever you click onto one
of these links, the PPC company charges the person who
places the ad for the click. But with well placed PPC
campaigns, you can often get a lot of clicks that turn into
sales. That's the key with PPC – conversion. Here
are three things you need to keep in mind as you
investigate this marketing tactic.
The PPC Advertisement Needs to Be Exciting
In order to get someone to click onto your PPC
advertisement, you need to make sure you are telling them
exactly why it's important for them to find out more. For
example, if you are selling a weight loss product, you
might want to advertise how much weight someone can lose in
a short amount of time (Lose Ten Pounds in Two Weeks With
No Exercise). You need to encourage people to click on
that link so that they will go to your site, see what you
have to offer, and then make a purchase.
PPC Fraud is a Real Issue
But as with any good thing, there are downsides that you
need to keep in mind as well. Whenever someone clicks on
your PPC link, you need a pay a small amount of money in
order to keep the link where it is. Some competitors have
been known to hire people to click on these links over and
over so that you have to pay large amounts of money. This
is devastating to smaller businesses that might not have
the money to spend on these costs. Because there is no
real way to prevent this or to control this, you need to
simply be aware of your PPC click numbers every day to see
if there is a spike in clicks from a certain IP address or
if there are a number of clicks that aren't yielding
purchases. If you contact the PPC link service to complain
about these excessive clicks, you may be able to change the
PPC advertisement to try to avoid these issues.
PPC Should Not be the Only Strategy
When you're trying to draw new people to your website, you
don't want to limit your marketing techniques to only PPC.
You should also be working on the SEO of your website in
addition to researching affiliates and other traditional
advertisements. Spread the word about your website with
flyers and links in your emails to everyone too. PPC is a
great way to start drawing people into your site, but since
many people are not sure if they can trust PPC links,
they're not a good thing to employ as a singular marketing
strategy.
Pay per click advertising is simply not going away any time
soon, so you can either ignore it completely or see if it
works for you. You might want to try running a few
advertisements on a few different websites to see if you
can actually increase your website traffic. Once you've
gotten those numbers up, try stopping the PPC for a while
to see if you can maintain those numbers with other
advertising strategies.
PPC is a great way to cheaply begin to spread the word
about your website, but with the danger of PPC fraud, some
smaller businesses may not be able to take that risk. By
watching your numbers and weighing the benefit, you can
make the best decision about PPC for your needs.
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Scott Oliver offers free video coaching to help you build a
profitable home business FAST. Get an hour of "Website
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