Welcome to part 3 of this 5 part series on Google
Adwords.Google AdWords is one of the best advertising tools
on the Internet, but only if you know how to implement
Adwords properly to achieve maximum potential. So here are
the next ten tips to ensure that you get the best possible
results from using Google Adwords.
1. Keep a close eye on your competitors
There shouldn't be any need for this if you are running a
highly organised AdWords account that is using statistics,
facts and tracking rather than guessing! If you are doing
all of this it is you they need to be worried about.
2. Do not duplicate your keywords in other Ad Groups
Google only shows one keyword per advertiser so there is
absolutely no need to go and put the same keyword across
all your ad groups.
3. Keep keywords relevant to your site to maximise profits
You can waste a lot of money by putting up keywords that
are not particularly relevant to your site in the hope that
it might get you a sale. For example, if someone is looking
for the Toronto Blue Jays and your ad pops up saying
'Toronto Blue Jays right here' and your site is selling
baseball equipment, it's is as pointless as piles. It's
more than likely they'll click off your site to try and
find out whatever it was about the Blue Jays they were
trying to find. Be relevant and the click throughs you
receive will be more fruitful.
4. Take advantage of keyword matching options
With some keywords, you will get more ad impressions. With
others, you will get fewer impressions, but potentially
more clicks. By strategically using keyword matching
options, you can reach the most appropriate prospects,
potentially reduce your actual CPC or CPM, and increase
your ROI. For example, use negative keywords to reduce
irrelevant ad impressions and increase your quality score.
5. Don't get emotionally attached to keywords
Judge every keyword on its conversions. If your boss says
"we need to be number 1 for widgets" show him the data on
the cost and return. Coming further down will make sure you
are shown more regularly throughout the day for less; wider
exposure at a cheaper price.
6. Download AdWords Editor to make mass changes quickly and
easily
It really is as simple as that, visit:
http://www.google.com/adwordseditor/ if you are following
this guide then AdWords Editor is essential. Using it will
change your life!
7. Install Google Analytics
It's free and it can tell you a great deal about your site.
This is particularly useful when it comes to finding out
what people are doing when they get to your landing page(s).
8. Use capital letters wisely
Capitalize the first letter of each word of your ad. Also
try to include words that people will love in your ad, or
even in the URL, whenever possible. Try to use words like:
Free, Special, Strong and Quality, and aim to capitalise
them every time. I call these trigger words because they
make people more likely to click your ad.
9. Use numbers in your Ad
An easy trick. Numbers like 10% off or from $19.99 catch
the eye.
10. Use the dynamic keyword feature
This handy feature will allow you to get your keywords into
the ad title. This has the great effect of making people
more likely to click your ads! However, be sure to add some
alternative text in case the search term exceeds the
maximum headline length. Google allow for ads, or the ad
will be shown without a heading. Not good! Instructions for
use of this feature can be found by typing 'keyword
insertion' into Google.
Watch out for more Google Adwords Top Tips Part 4
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Dave McEvoy is an Adwords expert with years of experience
in ppc management. For more information please come and
visit our site http://www.searchlaboratory.com
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