The world is welcoming us to a new era in marketing that of
internet marketing. All one needs to know about internet
marketing is summed up in his or her ability to hire a
credible provider for the services desired. As my business
accelerated I found myself conducting increasingly greater
proportions of our corporation's business via the internet.
And, along with that I also found myself dizzy with a
growing sense of insecurity in my own abilities. I was
absolutely in "head swimming" territory. Yes, there are
very sophisticated processes one can employ on the internet
in terms of marketing and there are definitely a huge
number of providers out there. We know that when we do a
search. My dilemma was in how to select an entity to
provide the technical support I desperately needed quickly.
Strategically I developed a list of what I needed from a
provider. It may vary some for each individual given the
particulars of the individual business; however, there are
some basics that most need to consider.
I knew I needed to employ the techniques I learned in the
Timothy Ferriss book, "The 4 Hour Work Week", which
included increasing my efficiencies rapidly. The most
inefficient parts of my business centered almost entirely
around the computer. That a given I set out to follow the
directions of my mentors and high performing peers and
began the journey of excellence.
First - the list. I wrote down all that I felt I needed in
the successful candidate for the Internet Marketing Guru I
was seeking.
A. Domain Registration - It is easy to register a domain
through one of the popular sites. I wondered if it was
wise to do so. At what point will it be beneficial to have
a dedicated server for me and my team was another question.
B. Website Development or Re-development. I wanted someone
to be able to look at my site and help me by giving me
course correcting direction as to its effectiveness. This
needed to be complete with auto responders and opt in
emails.
C. Search Engine Optimization (SEO) was next. I may not
know much about what it is other than the basics of
realizing that the better my ranking the more traffic will
be directed to my website and this ranking is related in
large part by the SEO work.
D. Strategies for Affiliate Programs and Links to Site need
to be developed so I could utilize them appropriately.
E. Pay-per-click is one area where I kept getting confusing
and often conflicting information. People have vastly
differing opinions in this area. Listen carefully to the
recommendations and sort for yourself what you feel will be
the best for your application. Pay-per-click is a critical
area for me so extreme focus on the marketer's ability was
absolutely key. I just wanted to know in an overview
format what all the pay-per-click processes were.
I wanted someone experienced in the construction of
campaigns to be developing and maintaining these for me. I
know the term split-testing means to have two like
processes developed and then change one component within
one of the processes to test the market results. I wanted
that done but I didn't want to actually create and to the
work associated with the split test. My talents relate to
business coaching clients to achieve their financial goals,
not the specifics of setting up a campaign.
F. Congruency Expertise is a vital skill. I wanted to
brand my business throughout with congruency within my
landing page site and my company site. And congruency
between those two as well as the company I use to fuel our
commissions.
Second - the prioritizing. Once you have your list then I
would prioritize what you want to be the strongest skills
of the person or company you hire. Make note of any that
you already have in place, i.e. Domain Registration and
prioritize the rest.
Third - the search. You can search online, register with
local higher education student employment services, visit
places near you where there may be qualified computer
people to see if you can identify someone who might be
interested in part-time work. Begin part-time even if you
feel you need full-time. It is much easier to go from part
to full-time than it is to take someone from full-time to
part-time.
Set a specific interview time and use your list as your
guide to interviewing. You will also be talking together
to see if you have good ability to communicate together.
Have the applicants complete an application and if he or
she will be working from your home be sure the form gives
you permission to do a background check. Complete
reference checking and background checking prior to
offering the position. Note- You will not need application
forms for hiring a service which is already an entity. I
would suggest background and reference checks.
Once you have arranged for this important piece of your
internet business you will feel a huge sense of relief and,
hiring properly will increase your business dramatically.
----------------------------------------------------
Learn from a banker and financial strategist key components
in selecting leadership support for success in your
business venture.
No comments:
Post a Comment