Setting yourself apart from your competition should be
first and foremost in your mind when you're starting an
online business. Whether you realize it or not, it's not
always about the quality of your products or your services
that gets people interested in you – it's how you
make them feel once they're on your site. What you need is
to add a personal touch to your site that makes a visitor
feel like they're the most important person in the world to
you. Here's how:
Add Your Business History
By telling the story of your business and how it came to
be, you begin to show the customer that you're not just
another seller that wants to make money. You began as a
person with a dream that you wanted to see fulfilled, you
worked hard, and here you are, showing what you learned
along the way. Talk about any inspirations that you had as
you were growing as a business – and if there is a
personal anecdote you can share, that's all the better.
State Your Purpose
Too often, business websites simply present the items or
services they want to sell and think that's enough to get
people to turn over their credit cards – but it
isn't. Try to state somewhere on your website why you are
selling what you are selling. Maybe you had problems like
the ones your product or service will help or maybe you
simply have a drive to help people do something better.
Think about what drives you to be in the business you're in
and then tell your customers.
Add Your Picture
By simply adding a picture of yourself, you will begin to
create a personal touch to your website. Instead of just
being the 'voice' of the website, you will become a real
person they can see. In the world of virtual business
transactions, this is crucial to setting yourself apart.
Instead of simple remembering you for what you sell, the
customer will remember what you look like.
Create a Personal Blog
Some business websites have taken it a step further by
adding a personal blog that details the goings on of their
personal life. This further adds a sense of camaraderie
between the seller and the buyer. It allows the buyer to
feel more like a friend of the seller, rather than another
customer. This blog can contain anything from news about
the family or the business or perhaps observations about
the world.
Use Your Customer's Name Whenever Possible
Whether it's in their actual transaction or when you're
emailing your customers, be sure to use their name whenever
you can. Writing emails or advertisements to 'Dear Friend'
can seem cold and heartless. Talk to your web page
designer about ways to ensure that the name of your
customer will pop up whenever they visit your site. This
might require the visitor to sign in so that this works,
but at the same time, you can entice them with special
offers for that shared information.
Use a Scanned Signature
Try adding a scanned picture of your signature at the
bottom of your website or within the transaction process.
Though the customer is going to realize that signature
isn't 'real,' it shows that you are concerned about
interacting in the way a normal 'live' business would. Try
adding it at the end of invoices or in the front page where
you directly address the site visitor.
When you go out of your way to make your website seem more
personal, you will ensure that customers come back to visit
again.
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Scott Oliver offers free video coaching to help you build a
profitable home business FAST. Get an hour of "Website
Traffic Secrets" and "Minisite Creation Tactics" for FREE
-- immediate access here:
http://www.InstantWebsiteBusiness.com
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