Writing a regular ezine (online newsletter) can sometimes
feel like hard work. So if you're putting in the time and
effort to give your readers valuable content, consider
implementing at least a few of the strategies in this
article to help your efforts pay off in profits.
Here are 4 ways to help your ezine make you more money:
1. Self-promote
Besides giving valuable content in each issue of your
ezine, don't forget to add a little self-promotion as well.
After all, it is one of your best marketing tools, and you
want to make sure that you're letting your subscribers know
what products and services you have available for them.
It's best to do this in a separate section of your ezine,
instead of in the copy of the article you write for your
readers. A short blurb about you and what you offer, as
well as a bit about one of your products and services with
a link to more information is all you really need to do.
A tip: If space allows, consider adding one or two short
testimonials from your clients/customers who are raving
fans, too.
Depending on the method through which you are publishing
your ezine, you can track how many times your links are
clicked on, which gives you valuable market research
information about what your readers are interested in
finding out more about.
2. Give Options
If you are a service professional, know that there are many
people who would like to hire you one-on-one but that
option doesn't fit into their budget just yet. If you offer
them other options, and promote those offerings in your
ezine, you'll turn some of those prospects into paying
clients.
For example, if you coach or consult one-on-one, consider
offering a group coaching program with a price point that
would be much more accessible than your private fees would
be. Or take your knowledge and package it into an ebook, or
a series of teleseminars, or an ecourse, and price them
reasonably. Then promote them in your ezine.
3. Offer specials
Your readers may find the content of your free ezine
valuable and would really like more, but they might need a
bit of encouragement to buy from you. So give your
subscribers a special discount on something you offer, with
a time limit for purchasing (which really does encourage
people to "act now").
For example, offer a 2-for-1 deal on your ebooks, or 20%
off one of your programs if they register within a week.
This strategy will move some of your readers from the
"free" part of your funnel into the "fee" part of your
funnel, which is exactly what you want.
4. Offer recommendations
I get so many questions about the services I use in my
business that I periodically give recommendations in my
ezine. These products and services are ones I truly believe
are of high quality, because I have used them personally or
because they come highly recommended to me by my mentor
coaches. Some of these I am a reseller of (an affiliate),
meaning I make a small commission on every sale I refer,
and others are products and services I love and know would
be of value to my subscribers.
Don't forget that your number one priority with your ezine
is to provide valuable content for your subscribers.
Proportion 10-20% of your content with promoting you and
your offerings, and you will be working smarter and not
harder.
Also remember that with each issue you put out, you are
building trust and rapport with your list, becoming known
as an expert in your niche, and gaining lots of exposure
(especially if you submit your ezine articles to article
submission services), all of which are so important to the
overall success of your business.
----------------------------------------------------
Alicia M Forest, MBA, Multiple Streams Queen & CoachT,
founder of ClientAbundance.com and creator of 21 Easy &
Essential Steps to Online Success SystemT, teaches
professionals how to attract more clients, create
profit-making products and services, make more sales, and
ultimately live the life they desire and deserve. For FREE
tips on how to create abundance in your business, visit
http://www.ClientAbundance.com .
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