When you are creating your Internet marketing plan, knowing
how people LOOK for, and FIND information online, is the
primary reason for having a niche website instead of a
general interest site.
The important point here is how people LOOK for information
versus how people will FIND a site like yours.
First, look at how people will generally FIND your website:
* Word of mouth: On the Internet, 'word of mouth' is email.
Look how many times you have received an email from a
friend telling you about some information they found at a
certain website.
* Advertisements: This could be the ad's you see running
down the right hand side of the page on many websites.
* Articles: There are thousands of articles circulating on
the Internet and this is one of the BEST free ways to
invite people to visit your website - writing an article
about your area of expertise.
* Search engines: If your websites content and keywords
match what people type in their search phrase.
* Links: This is when one website puts a 'link' - a type of
pointer - on their site pointing to your website.
Example, if you have a site that lists animals for
adoption, a pet food manufacturer could have a link on
their website pointing to your site. Think what that would
do to increase the number of visitors to your website.
Now, contrast how people may FIND your site, with how
people LOOK for information online.
While there are many ways that people may wind up visiting
your website, there is really only one way that people look
for information online and that is by using the search
engines such as Google or Yahoo. That is why Larry Page
and Sergey Brinx are billionaires ... they founded the
search engine Google.
Because of the way people look for information, sites that
target only one niche are much more efficient then a large
site that tries to market a variety of products to everyone.
It works like this:
When people go to a search engine like Google, they type in
a 'search phrase' which is also called a keyword or keyword
phrase.
Example, let's say a person is looking for information
about education for an autistic child. At the search engine
website they would type in something like this keyword
phrase: 'special education for autistic children'.
If you own a site that specializes in information about
autism, has the word autism or autistic in your website
title and website address, has a keyword list that includes
autism and autistic, have links from other sites to your
site and have web pages full of fresh current information
about education for autistic children, then your site will
climb to the top of the search engine list.
On the other hand, if you have a general interest site and
you just happen to have a story about an autistic child
your site will be displayed way down the search engine
list, where most people will never find it.
The best way to capitalize on people's habits of how they
LOOK [search] for information online is to setup your
websites to target niche markets.
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Here's another Internet 'Street Smarts' lesson: Everyday
thousands of people search the Internet looking for this
one thing. Do you know what this one thing is? Read the
real life online adventure about a maverick young mom that
has decided to say goodbye to working 50-60 hour weeks and
stay at home for more Internet "Street Smarts" lessons. Go
here ==> http://www.bathrobemillionairesclub.com/20/
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