Once you're online business website is live, generating
targeted traffic is your next hurdle. But to maximize your
online success you need to go beyond traffic generation.
You need to focus on web site conversion. Many online
marketers spend lots of time and money on traffic
generation. And they fail to pay attention to website
conversions.
Big mistake!
Here are 7 website conversion secrets to help you get more
customers and make more money. Period. Lets start...
Conversion Secret #1: Pay attention to the buying
experience. Put your self in your buyer's shoes. How would
you rate your site? The most important rule of thumb is to
make everything drop-dead easy. No hoops allowed! Minimize
the number of clicks in your ordering process. If they have
to register... make it a one-step process. I recently read
that up to 40% of ecommerce shopping carts are ABANDONED
without an order because the order process was confusing.
When your customers get confused, they get frustrated or
angry and then they leave. Not sure how you're doing? Be
smart. TEST. That's the only way. Or contact your customers
and ask them to rate their buying experience at your site.
Just find out and you'll know! Very simple.
Conversion Secret #2: Optimize your site structure. Sounds
easy enough. And it is! But you'd be shocked to know how
many marketers DON'T. Make it well organized and stupid
simple to navigate. Prioritize your themes and sub-themes
and structure accordingly. You have less than 6 to 8
seconds to capture your visitor's attention and get them
interested. Most people don't sit there and analyze. They
respond to unconscious feelings and the famous 'gut'
feeling.
Conversion Secret #3: What is the goal of your site? Your
conversion goal? What is the purpose of the page they're
on? I hope you have thought about this. If not... do it
now! Do you have 12 options for them to click on? Ever
consider they might get confused because there ARE so many
options? You can have many options for them. And if you do
then it's critically important to have a very clearly
defined navigation structure.
Conversion Secret #4: Make sure your site or page loads
fast! The faster, the better. You know how impatient we've
all become. Your site needs to be fully loaded in less than
6 to 8 seconds! Fully visible. Research shows again and
again that up to half of your visitors will LEAVE if your
site is more than 6 to 8 seconds to load.
Conversion Secret #5: Do you have an effective and clear
call to action? Here's something that has been known for
many decades. Courtesy of direct mail pioneers who came way
before the internet. But it's still true! People need to be
told what to do next.
Absolutely still true. Don't be afraid to 'politely' inform
them of what to do next, or just what to do! Tell them!
Don't expect the website visitor to know what to do next.
You can alleviate fears of the unknown by telling them, in
some fashion, what their next action will do. Click to
order your product... click here to register for your free
download, etc. People need to be reassured and you'll do
that by telling them what result will happen from their
next action.
Conversion Secret #6: Do you have a strong message? This is
different from call to action. I'm talking about a clear,
strong, and consistent message throughout your page. If
you're talking about a particular product, theme,
service... whatever it is, stay on topic and focus on it.
Conversion Secret #7: Test, test, and test again.
Increasing your conversions takes time and is an ongoing
process. There are lots of programs available to do this.
Find out how much time people are spending on your pages.
What do they click on? Find out what's strong and improve
on it. See if you can expand on it. Find out what's weak
and see if you CAN improve on it.
Your profits will soar if you do only half of what I've
shown you here today. But why would do that? Do ALL of
them. And there's even more to be learned. Failing to work
on your conversions is like running on half empty, or
running on misfiring cylinders. So don't do it!
----------------------------------------------------
A former college dropout, Dan "The Man" Lok transformed
himself from a grocery bagger in a local supermarket to an
internet multi-millionaire. Discover how you can maximize
your website profits in minimum time. For a limited time,
you can test-drive Dan's Insiders Club for 30-days
Risk-Free and get $1,165 dollars worth of bonus gifts. Rush
cover to:
http://www.websiteconversionexpert.com/testdrive.html
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