How others use you to win with Google- some without your Permission

How others use you to win with Google- some without your Permission
Looking over several webmaster services, I stumbled across
a few services that actually use web sites to help with
search rankings. Now some of these are obvious and some of
these are hidden. This article should give you something to
keep in mind when using online services.

Now most web design companies (the good ones anyway) know
something about search engines. So in there terms and
conditions, they state that the link to there own site,
with is normally a text link at the bottom of the home page.

In some cases, all the pages have a link that must stay on
the design. Now that's ok as long as you are aware of this.
It's a form of business branding that transmits in to
ranking due to the power of external links. I suppose if
could be compared to a car driving around with a name
badge. Really they are using your site for advertising.

What about free services? Most of them create a link to the
programmers site, these include link exchange software
programs and contact form programs . The most famous would
be the free blog software, wordpress. Which is reasonable
after all you are getting a free program that works for
you. However what if it links back and you are NOT aware of
it? Are you being used without your knowledge?

I happen to find a program that does this and at the same
time creates links that are keyword specific. I have to
admit the service program is good however I wasn't aware of
the link because it's invisible to the web visitor but
visible to Google.

I can show you how it works by the following steps:

1. Install the Google toolbar if you don't already have it

2. Go to DigitalAwol.com

3. Click the arrow to the right of the page rank button to
show the drop down menu

4. Click on "Cached snapshot of page" which is the view of
the Google has on a certain date

5. Click on "cached text" only

6. Scroll all the way to the bottom of the page

7. Look over the left side in the blue and you will see the
Keyword text link

If you have done the process above, you will see the
company involved. If you copy and paste the Keyword into
Google, you will see they are number One and two for it in
Google.

I am guessing there a lot of other sites that have had the
same applied and don't even realise it. The site mentioned
has over 400 Number one rankings for different keywords,
which mainly due the process above. How could you do
something similar to this and get the listings you want?
That's all for now.

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Paul Easton is a self confessed online marketing nut- who
helps from an "in the trenches, doing it" point of view.
Free Guide: Get a Plan for free web Traffic here:
http://www.SEOTrainingLive.com/