Whenever you go to a website, you're looking for one of two
things: to buy something you've bought before or something
new that you will buy. When you visit a website for the
first time, you want to see that there is value in coming
to that website over the others that are on the internet.
So, knowing this, as an online business website, how can
you offer this value to your next website visitor? Here
are three ways to make their visit worth their while.
Give Good Information for Free
If you create a website that offers only the basic amount
of information, you're going to have visitors that are
confused. While they can get to your products and to your
contact pages, they're wondering what else you can offer
them for free. The truth is that website visitors want to
get as much as their can from a website before they even
spend a cent in most cases. For example, when you visit a
news website, you look at all the stories before you would
even consider signing up for a subscription to their forums
or up to date news, right? This is the same situation for
any website.
To help encourage your visitors to do more with your
website, you need to create the sense that they are getting
something for free - just for stopping by. Here are some
ideas:
Newsletter signups - If you can offer your visitors a good
newsletter on a regular basis (either via email or on your
site), you will help to create a connection between your
customers and your business. This will work well to keep
your customers in the know, while also helping to give them
something for free. The only thing to keep in mind is that
this information needs to be relevant and not just a bunch
of sales jargon. Free articles - By having regular free
articles on your site that other websites or visitors can
use, you will help to spread the word about your site (be
sure to include your web address on the articles) as well
as give good information to your site visitors.
Make Them an Offer They Can't Refuse
Too often, websites will only give out special offers to
customers that are buying something or who have already
bought something. Do something different by offering
freebies without any other strings attached. These might
be free samples, free eBooks, or anything else that you can
give away that is related to your products.
Of course, you can also offer discounts on purchases and
create subsequent discounts for future purchases as well.
This will show that you value customer loyalty and that you
are eager for them to come back.
Acknowledge Your Competition
While it might be tempting to criticize your competition, a
better strategy is to offer discounts that match their
prices - when you're both selling the same items. This
will help your customers see that you are aware that you
might not always offer the best price, but that you are
willing to do whatever it takes for a customer to come to
you instead of 'the other guy.'
You might also want to create a clear listing of the
differences between your competition and your own website
to help customers make the right decision for their
purchases, without looking disparaging.
When you want to create value on your website, you need to
remember what the customer considers valuable - discounts,
freebies, and information. The more you can offer in these
categories, the better you will look to your new customers.
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