If you are serious about building a network marketing
organization, you have to find methods that WORK. Too many
organizations are built by the "blind leading the blind".
Often, the "Big Dog" at the top is teaching methods that
they didn't even use! In my quest for duplication, let me
tell you, from sad and expensive experience, the six
popular building methods that just don't work anymore:
1. Making a list of your friends and family. What other
business uses this method? None. Can you even imagine
opening up a furniture store and then inviting your friends
and family as your only clientele? That would be absurd,
and it's absurd in Network Marketing for the same reasons.
Network Marketing is a high numbers game, and you will run
out of "Friends and family" real quick if this is the
method you rely on.
2. Passing out Magazines and DVD's. This is one of those
strategies that is EXCELLENT for the corporation, but not
as good for the distributor. Why? Because the distributor
actually pays for the magazines, and gets them into the
market place, then, long after the distributor is gone the
magazines are still selling the company story! Meanwhile,
getting one out of 100 may be lousy for the distributor,
but if the company has 10,000 agents get just one
distributor each, they're happy. Unfortunately, there are
"exceptions to the rule" that get some signups, and the
company flaunts them on stage. So the average distributor
keeps doing it even though their own results are terrible.
3. 3-way calling. There are a few reasons why this one is a
bad idea. First of all, very few people are capable of
doing a good 3-way call, so it doesn't duplicate well.
Secondly, it makes marketers dependent on their sponsor.
And third, much of the time nobody is available to do the
call, so you are left hanging and looking like an idiot
because your prospect has to wait while you track leaders
down.
4. Weekly meetings. Let's face it, they called it a "home
based business" when you started, but you quickly discover
it's a "car based business!" Most weekly meetings start
with a bang, but end up over time with a bunch of
professional meeting attenders. Guests just aren't
motivated to go to what they already guess will be a staged
"Ra-Ra" meeting.
5. Private business receptions (Home meetings). This one is
bad for some of the same reasons that weekly meetings are,
but this one has the added negative of putting the
distributor in "sales mode", and having them close their
friends and family on the business. It doesn't duplicate
well, and even when done properly it's too easy to have a
lousy turn out, with few if any guests. It's also very
difficult to duplicate as a system.
6. The "3-foot rule". Have you heard of this one? If you
are within three feet of somebody you need to talk to them
about your business? Again, it sounds good when the big dog
says it from stage, but most people just aren't going to do
it. Back to analogy number one, if you had any OTHER type
of business, would you use this as a way of getting
customers or sales people? Maybe as an exception, but never
as a rule.
The bottom line is this: real businesses use real marketing
and advertising techniques, and so should you. Unlike
traditional businesses, in Network Marketing you don't
start at the bottom and work up, you start at the top and
work down. From day one, you are President, CEO, and Chief
Bottle Washer of your own Network Marketing organization.
So instead of making a list of friends and family, start
advertising your business and attracting qualified,
interested prospects.
Instead of passing out DVD's, put your presentation online.
That way it gets unlimited views, is available everywhere
24/7, and will save you a ton of money.
Rather than relying on 3-way calls, become the expert
yourself. Don't make your business success dependent on
anybody else. Introduce people to your sponsor AFTER they
join!
Instead of weekly meetings and PBR's, become a master of
online prospecting and develop a web-based system that
easily duplicates for all of your team.
And lastly, substitute the old three foot rule for the new
three foot rule: if you are online, you are three feet from
over a BILLION people.
Once you master these methods, your business will be
easeir, more fun, and will duplicate faster and better than
any team that's dependent on the old methods!
----------------------------------------------------
Dave Sherwin is a Network Marketer who won the "Rookie of
the Year"award in a large international company in 2006. He
is the co-author of "Lighthouse Marketing", The Art And
Science Of Attracting People Into your Network Marketing
Organization. Learn the Lighthouse Marketing methods at:
http://www.trker.com/go/15596/5worst
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