Search engine optimisation (SEO) can be an expensive
exercise in terms of both time and money if you do not have
a definitive plan of what to do and what not to do.
The best SEO strategies involve following white hat SEO
techniques and staying away from activities that could
adversely affect your search engine rankings or worse, that
can get your website banned by Google et al. In this
article I'm going to discuss 10 do's of SEO that will keep
you on the most appropriate SEO path and improve your
search engine rankings.
SEO Tips - 10 Do's Of SEO
1) Thoroughly research potential keywords. The main purpose
of organic SEO is to get increase relevant and targetted
traffic for all the right keywords. As SEO can take lots of
effort, and sometimes money, you should have a clear idea
right from the start as to what keywords you want to
target. There are many services available, such as
WordTracker and Google AdWords Keyword Tool but I recommend
you use your own discretion. Using these tools you can find
not only the most popular pages, but also those with the
least competition.
2) Target long tail keywords. These keywords have lower
volumes of traffic, but in total add up to a sizeable
amount of business. By their very nature they will also
have low levels of completion making it easier and quicker
for you to achieve higher search engine rankings and get
your SEO campaign of to a good start.
3) Relevant content. Relevant content makes your website
information-rich; increases your keyword density; it makes
your website link-worthy and fetches you high-value inbound
links. Updating your website with new relevant content
should form part of any good long term SEO strategy.
4) Unique titles for every page. Titles are used by the
search engines to both rank and display pages. Leveraging
your page titles will increase your rankings and search
engine traffic.
5) Unique description for each page. Your description meta
tag should describe your page in one or two sentences, and
of course include your keywords. Like the title your
description also appears on the search engine results pages
and as searchers often click links after reading the
description your page description should obviously be as
compelling as possible.
6) Keep the important content near the top. Make sure that
the relevant, keyword-rich content stays near the top of
your web page.
7) Use semantic HTML where possible. Use the heading tags
to highlight your main points and ensure that your keywords
appear within your heading tags (h1, h3, h3, etc.).
8) Use search engine friendly URLs. Try not to use
dynamically generated URLs, instead use search engine
friendly URLs .
9) Create a sitemap and keep it up to date. A sitemap
should be a separate web page containing links to all your
web pages you want indexed by the search engine crawlers.
10) Online directories. Having entries in directories like
DMOZ and Yahoo! (it's the original directory) can enhance
your search engine rankings if your link gets included in
them.
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This is an abbreviated version of the full SEO Tips 10 do's
and 10 don'ts of SEO article, which is made available for
download by Doublespark UK SEO Consultants.
Author: Gary Mattoc
http://www.doublespark-seo.co.uk/
http://www.doublespark.co.uk/
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