SEO (Search Engine Optimisation) is often an expensive
exercise both in terms of time and money.
Here is a list of 10 of the worst mistakes you could make,
that at worst could get your website banned, and if you are
lucky, their implementation would just impede your success
in achieving higher organic search engine positions.
SEO Tips - 10 Don'ts Of SEO
1. Keyword stuffing. Needlessly stuffing your keywords on
your web pages will sound nonsense not only to your human
visitors but also the search engines. This tactic could
actually harm your rankings.
2. Don't move or remove a popular page. By keeping a
regular eye on your website statistics you should be aware
of your current popular pages. If you need to reorganise
your site structure then remember to 301 redirect via
.htaccess from the old location to the new one.
3. Do not use images in navigation. For the moment at least
images mean nothing to search engines. It is therefore
preferable to use text links in your navigation and use CSS
for styling. If there is no getting away from from using
images then do not forget to use the ALT attribute and put
relevant (keywords) text in there.
4. Do not use an incorrect robot.txt file. An incorrect
robot.txt file can totally stop search engine traffic. A
single incorrect command in this file can block an entire
folder. If you need to use a robot.txt file then make sure
you know what you are doing.
5. Do not procrastinate. SEO begins at the initial website
structure planning stage and never ends. There may be lots
of work involved but the sooner you start the sooner you
will reap the rewards.
6. Do not exchange links with everyone. Always keep in mind
that outgoing links to disreputable or unrelated websites
can adversely affect your search engine rankings.
7. Do not forget your human visitors. Do not neglect your
human visitors, remember that eventually it's the human
visitors who are going to do business with you, so keep
them first. Reputed SEO consultants believe that websites
that are human-friendly are search-engine-friendly
automatically.
8. Do not forget to use analytics tools. Analytics tools
like Google Analytics and others help you know how much
traffic you are getting from various sources including
search engines. They also tell you which are your popular
pages and for what keywords you attract maximum number of
visitors.
9. Do not focus on too few keywords. The previous point
mentioned long tail keywords. Your main keywords may get
you lots of traffic from few sources, but your long tail
keywords can get you small chunks of traffic from many
sources
10. Do not be impatient. You cannot be impatient as
everything takes its own time. For instance it may take
more than 5 months for your website to even start appearing
in the search results. That's why, the sooner you begin,
the better it is.
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This is an abbreviated version of the full SEO Tips 10 do's
and 10 don'ts of SEO article, which is made available for
download by Doublespark UK SEO Consultants.
http://www.doublespark-seo.co.uk/
&
http://www.doublespark.co.uk/seo/
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