A “squeeze” web page – sometimes called a
landing page – is a web page specifically designed to
solicit opt-in e-mail addresses from potential customers or
subscribers. Users enter their name and e-mail, typically
in return for a free download such as a white paper or
e-course. Most squeeze pages have four main sections:
1. Headline – Grab the user’s attention quickly
with a captivating offer.
2. Sub headline – Pull the visitor deeper into your
message.
3. List of benefits – Highlight exactly
“what’s in it for them!”
4. Subscription (opt-in) form – The
“submit” button that captures the e-mail
address.
Here are 4 easy steps for getting it done:
1. Create your web page Since squeeze pages are so
formulaic, you can do-it-yourself, or outsource to a
squeeze page specialist. Consider SiteBuildIt or Squeeze
Page Generator if you go the do-it-yourself route. I
outsource to a web designer at Webmasterforhire.biz.
Another web design firm is Retina.ro.
2. Craft your opt-in offer Squeeze page offers are often
“information products,” such as free reports,
e-courses, e-zine subscriptions or other compelling
“introductory” offers, often available for
instant download when your visitor opts in. Perhaps
you’ve already written an article that could be
repurposed as an information product offer. Review some
successful squeeze pages and offers to get ideas for your
product offer. A few examples include: 136 Ways to Market
Your Business, Client Abundance , and Achieve Your Dream
Coaching.
3. Use an autoresponder You can automate the entire
process, from opt-in and follow-up e-mails to sales and
fulfillment, with an autoresponder and “shopping
cart” software. These programs also allow list
management, e-newsletters, product downloads, and other
features. Aweber is one popular autoresponder service. I
use Easy Web Automation. If you’re selling products
online, you’ll also need a service like PayPal.
4. E-Mail responsibly As you grow your list, you can build
trust and credibility over time by communicating with your
database. Stay in contact with useful, relevant information
and don’t make the mistake of spamming your list.
Once you’ve proven your value to your members, you
can begin to market your products or services. Pink Spoon
Marketing is a great example of utilizing a “product
funnel” for your database. (It’s also another
example of an effective squeeze page.) Many autoresponders
include e-mail newsletter functions. Another option is an
e-mail service such as Constant Contact.
One other thing to keep in mind:
Google recently changed the way they rank squeeze pages, so
keep the following in mind for best results:
•Squeeze pages should no longer be single page
websites – 4 or 5 pages is best
•Site content should be about 200 words
•Include links on your home page linking to your
pages with similar content
•Place the links at the bottom of your home page
•Talk to your webmaster about site optimization
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Lou Bortone is an award-winning writer, marketer and
television producer who spent over 20 years in the
television industry, including several years as Senior Vice
President of Marketing & Advertising for Fox Family
Worldwide in L.A. Today, Lou specializes in helping
entrepreneurs create breakthrough video for the Internet.
Email Lou at lou@theonlinevideoguy.com or visit
http://www.theonlinevideoguy.com
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