Lead Generation has been around for years and used by
offline marketers to target prospective customers in all
kinds of niches.
Data was collected and collated in all manner of ways, have
you ever been stopped in the street to take part a 'survey'?
This information was then used for research by the company
or your details were put into a mailing list, you would
then receive a mailshot from that company or from another
company offering similar products, that was because the
research company rented your name to the other company and
made money in the process.
There are many costs involved in this process and that was
a very simple explanation, so imagine being able to take it
to another level by using the internet.
For many years savvy internet marketers have been saying
one thing "The money is in your list" and it still amazes
me that websites still let visitors leave, perhaps forever,
never to return again without asking them to join a mailing
list so they can keep in touch and build a relationship.
Today's technology makes this so easy to do, set it all up
once and that's it.
Imagine how much easier it would be to send out an email
with your latest news rather than trying to keep your
website at the top of the search engines by spending money
everyday on advertising, and remember these are people who
have asked you to send them information, not just passing
tire-kickers.
Now the road splits here and this is something you need to
decide BEFORE you collect visitors' information;
- You use their information for your own purposes
OR
- You are going to rent their information to other
companies in your field.
You need to know this as you must make it clear to them
before they sign up to your mailing list, otherwise they
are not going to be very pleased with you.
Remember that you can use lead generation on the web to
generate conventional leads, when they sign up at your
website you don't just ask for a first name and email
address, ask for their physical address and phone number.
The statistics show that the more information you ask for,
the fewer people will subscribe, but this is about quality
not quantity. I know people who are making huge amounts of
money with mailing lists of just 50 people.
The lifetime value of one customer is far more valuable
than a one hit sale before moving onto the next target.
Seriously consider lead generation and you will take your
business to the next level.
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Lead Generation Secrets at
http://www.www-lead-gen.com
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