New developments in technology over the last decade have
enabled processes that produce fast and inexpensive
on-demand production and distribution. During the Digital
Revolution in the 1990s there was a rapid drop in costs and
expanded power of digital devices such as computers and
mobile telephones. However, the invention of CD-ROM
technology enabled widespread commercialization of
multimedia content.
On demand publishing is a concept in which books,
documents, CDs or even music and films, are not printed
until after an order for them has been received, and it
came about only after the development of digital printing.
If there is any accuracy to predictions from the futurists,
then on demand production may be the answer to assist
people in making lots of money online. According to the
U.S.Census Bureau, the second quarter 2007 e-commerce
estimate increased 20.8 percent from the second quarter of
2006 while total retail sales increased 3.8 percent in the
same period.
‘ASR Records Chairman and Co-founder Alaadeen, said,
“My goal for starting ‘ASR Records was to
provide a label to host my CDs and bring them in front of
the public. But I soon ran into problems. In order to get a
good rate to manufacture the CDs, I had to manufacture
large quantities. This led to excessive inventory, and
there was the distribution issue.”
On Demand production is a revolutionary new way to produce
products that are published on CD and DVD media, enabling
the creation, printing and distribution of custom CDs and
DVDs. The On Demand business model takes care of inventory,
packaging and fulfillment. Product packages are
manufactured and distributed on an order-by-order basis,
eliminating the challenges associated with inventory
management and up-front cash flow, such as excess stock, or
wasted money. Even workforce efficiency improves, and users
can track costs more effectively with a monthly billing
process.
This technology can also be used to create a physical CD or
DVD of any downloadable content providing a new revenue
stream and giving people a great opportunity to customize
content or artwork. Self service pages enable customers to
create and manage everything online as well as place new or
reorder in seconds.
“If a training company requires courses to be
distributed on CD/DVD and they are not sure how many
students are registering for the training, and then our On
Demand Production is the ideal solution,” said Raj
Barman, founder and chief executive officer of Acutrack,
Inc., one of the leaders in on demand production.
And if you don’t think that eCommerce is important
enough to the global economy, according to the
PriceWaterhouseCoopers’ Global Entertainment and
Media Outlook 2006-2010, online advertising spend
predictions will reach $26 billion by the year 2010.
As the creation of user-generated content continues to grow
exponentially, companies with on demand technology like
Acutrack will remain at the forefront of this still rapidly
growing curve, home to a new economy.
----------------------------------------------------
Kristin Gabriel is the marketing communications director
for Acutrack, Inc. (http://www.acutrack.com). The company
enables customers to create, publish and deliver custom
content for DVD and CD distribution worldwide. Acutrack's
proprietary On Demand production gives customers the
ability to produce and ship custom packaged CDs or DVDs one
at a time. Ideal for customers who are selling downloadable
content and are not sure how many units to produce; On
Demand takes care of inventory, packaging and fulfillment.
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