In my last couple of articles I have discussed the topic of
building a mailing list. In this article I will discuss
why you, the eBay ebook seller, will require a mailing list.
To begin let's look at the usual eBay ebook sale. The
customer finds your auction or your eBay store. They like
the look of the ebook you're selling so they make the
purchase. They may even add you or your eBay store to
their favourites. However, after the initial purchase they
don't really have any incentive to go back, look at your
other products and buy more. Sure some people will come
back, some will make repeat purchases and some will keep
checking for updates. However, the majority of customers
will not return. They will have completed the transaction
then your relationship with them is finished.
However, if you get that customer on your mailing list you
have much more chance of them coming back and making a
repeat purchase. Therefore, if you are not building a
mailing list your are not maximising the value you can get
from each customer. Below I have outlined a number of
reasons why you should be building your email list:
1) REPEAT TRAFFIC:- Instead of customers visiting your eBay
store just once you can now get them coming back again and
again. If you've updated a product, re-designed your eBay
store, created some new products etc then you can send an
email out to your list and have your customers revisit your
eBay store.
2) REPEAT CUSTOM:- Your customers have bought from you
once. There's no reason they will not buy from you again.
If you've got a new product then coming out then you can
send an email out to your list notifying your customers.
In this email you can send your customers directly to the
auction. Even better, give people who are on you're list a
special subscriber discount. The customer gains because
they're getting a great deal. You gain because you will
get some repeat custom.
3) YOU CAN DIRECT CUSTOMERS TO ITEMS OF INTEREST:- Your
mailing list is not just a means of selling more to your
customers. It's also about building a relationship and
being more interactive with them. For example, if eBay
make any changes which will affect ebook sellers I can let
you know through this email newsletter. Plus, I can also
provide you with free ebooks - a task that would be
difficult without a list.
4) YOU CAN BUILD A BRAND:- As I mentioned in the previous
point your mailing list is not just a selling platform. It
also allows you to build a relationship with your
subscribers. If you provide customers with quality content
and information that is relevant to them they will keep
coming back. They will start to trust you and the strength
of your brand will grow. With The Ebook Cavern Newsletter
I try to provide you, the reader, with quality content that
is related to selling ebooks on eBay. I hope that as a
reader you trust me and keep coming back.
5) YOU CAN DIRECT CUSTOMERS TO AREAS OUTSIDE OF EBAY:- What
happens if I find something really useful for my readers
but it's outside of eBay? Maybe I've found a good source
of resellable ebooks and I want to let you know about it.
eBay auctions don't let you link to websites outside of
eBay. However, with a mailing list you can let your
customers know. Again, this allows you to build a better
relationship with your customers.
Hopefully, this article has helped you realise how selling
ebooks on eBay and building a mailing list go hand in hand.
All that you need to do now is take action and start
building your list.
----------------------------------------------------
Tom Parker is an eBay Ebook PowerSeller who has been
selling ebooks and software on eBay for a number of years.
He trades under the eBay ID: EbookCavern. If you want to
know how he runs and automates his eBay ebook business
visit: http://www.theebookcavern.co.uk/
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