Earlier this year, internet security provider Tumbleweed
Communications issued a press release stating among other
things, "The spam problem will continue to grow and be
increasingly profit-driven. Spammers will continue to
exploit new ways to circumvent spam filters, such as using
video and audio files to avoid detection."
Spam has affected everything from mobile phones to web
search engines but nothing compares to the damage it has
done to online email marketing. It's tough enough getting
people to open your email considering they are bombarded
constantly with some form of advertising online or off .But
spam has created such a stigma, that many people view
nearly any advertisement in their email box as spam.
You can't blame them but you still have to do business
online and marketing by email is a powerful tool that
should be a major part of your internet business. Therefore
you need to structure your email marketing campaign so as
to avoid any accusations of spamming but still be able to
advertise your product or service to potential customers.
Here are some tips to help you accomplish this:
1. What's it worth.
When you offer something of value in your email marketing
campaign such as a well written article filled with useful
content, the chances increase that people will check it
out. Make references to your product without letting your
email turn into one long sale letter. Focus on providing
quality information.
2. Watch your language.
We've all seen those "do nothing and earn a million
dollars" emails. If you ever want to trigger an anti spam
filter, this is the way to do it. Stay away from using
lingo that makes outrageous claims. Any over the top
descriptions concerning a specific product or service will
likely be considered brazen promotion. Even if it manages
to survive the anti spam filter, email recipients will
probably wind up deleting it anyway. No matter how good or
excited you are about your product, your email marketing
campaign must sound believable.
3. Know Your Audience
The best way to do this is to only send your email out to
people you know would be interested. Even if you have been
very careful to avoid blatant advertising and structured
your email so it provides quality information, it can still
irritate email recipients who have no use for your product.
This is where a little research can help your email
marketing strategy. If you can personalize your email so it
reflects common interest between you and your audience so
much the better.
4. Quiet Please
By this I mean don't place your website link in every
paragraph. This practice can strike email recipients as a
"hard sell" which is just another phrase for blatant
advertising. Focus on keeping your web links to the least
amount possible. Integrate them smoothly into your copy.
Make it so that it entices people to learn more about your
offer. "To get more information check out (your) web link"
is a lot better than "Buy the product now by clicking this
link."
Spam is not going away anytime soon therefore you must take
it into consideration when doing business online. But this
doesn't mean you should let it stop you from implementing
an email marketing system. Just provide quality information
in a believable manner that gets your target market curious
to learn more. When you do this, people won't mind spending
time checking out what you have to say.
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Daryl Campbell invites you to get more free tips, video,
step by step coaching and up to the minute information to
grow your successful online business at
Internet Marketing Guide
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