Writing ezine articles and submitting them to article
directories is without doubt one of the most effective free
methods of getting traffic to your website. Writing your
own articles also means you can easily add content to your
website so as to entertain human visitors and to attract
the search engine robots. If your human visitors enjoy
what they read, they are quite likely to make return
visits. If the search engine bots find interesting
content, they will award you a place in the organic search
results.
There is a further way in which posting your articles on
your website can help increase your profits: your article
pages can be used as additional sales pages, but I see many
new webmasters missing out on this opportunity to earn some
extra cash. They put in the effort to write original ezine
articles, they submit the articles to directories, they
offer the articles to webmasters of high ranking websites
and they post the articles on their own websites. All that
is fine except that what may of them do is just post the
article on a blank page, and this is where they are missing
out on a money making opportunity.
Novice webmasters tend to think of their website in terms
of a magazine where the home page is the index and the
article pages are, well, article pages. They assume that
their visitors will all land on their index page and that
some of them will venture further to read articles if they
see something of interest listed in the index. Although
visitors often do follow that path, many visitors will land
directly on an article page through finding it in a search
result.
If a visitor's first experience of your website comes via
an article page, what do they see? If your answer to that
is "just an article", it's time to rethink your article
marketing strategy. This is where webmasters can learn
from magazine publishers. What do magazines have on their
pages in addition to articles? One word answer:
advertisements. Having successfully attracted visitors to
your website, you should be giving them more to do than
just reading an interesting article.
Some visitors will arrive at your article page by accident
when they are intent on making a purchase rather than
reading up on a topic. You need to give these visitors
some options otherwise they will leave your website
immediately. Have some advertisements to help them towards
finding what they really want. If you write an article
about the newest gadget on the market, have your affiliate
link prominently displayed in text and/or banner form as
well as embedding it in the article text. In short, do
everything you can think of to make it easy for your
visitors to indulge their desire to make a purchase without
them leaving your website.
I have visited websites by entering through an article page
where there is no clue as to what products the website
might be promoting and no obvious way of finding the home
page. That is fine for any visitor who just wants to read
an article but it does nothing to help the webmaster's
sales.
If you are handed a magazine folded open to an article, it
is an easy matter to flip to the front page, but it's not
that easy when a search engine hands you a website open to
an internal page. Make sure every page on your website has
a virtual welcome mat for visitors and some help to find
their way around.
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You will find the best home based business ideas to help
you make money at home at Elaine Currie's Freee Work At
Home Directory http://www.HuntingVenus.com
For articles about online writing visit
http://www.elainecurrie.com/writingtips
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